OnTheMarket Signs Deal With Data Specialist Sprift

May 13, 2021
Share this Post: 

British majority agent-owned property portal OnTheMarket has today announced a partnership with property data specialist Sprift. Under the new partnership, the portal's agent customers will get free access to Sprift's online appraisal guides via OnTheMarket's back-end tools section OTM Expert.

Designed to help its agent customers win more sales and lettings mandates, the deal will see agents get access to a service that normally costs £125 per month and which includes information on property features such as plot size, internet coverage and speed, school evaluations collected from sources such as Google, Royal Mail and Ordnance Survey. All OnTheMarket customers are expected to have access to the feature within the next six weeks.

Having alluded to an upcoming offer of greater access to data for customers in a recent interview, OnTheMarket CEO Jason Tebb said of his company's latest partnership:

"Our agents have told me what they need and want from a portal, and what services and functionality would make a difference to them. I’ve said that I will facilitate change to benefit agents and consumers; this partnership is the start of that, but there is more to come and I look forward to sharing further news in the very near future.”

“Providing enhanced data and market intelligence for agents was one of our key priorities for the first few months of 2021 and I’m very pleased that we’ve been able to secure this partnership agreement with Sprift and are implementing this functionality so quickly, meaning that we can support our agents in winning new instructions and give them an tangible advantage on valuations.  I believe providing our customers with high quality, free and easily generated market appraisal guides powered by Sprift is core to our promise to support our estate agent customers  and demonstrates our commitment to forming commercial partnerships with ‘best in class’ providers that benefit both our agents and consumers.”

Property portals in the UK are now scrambling to get access to more housing data both to offer to their customers and to position themselves as the source of information for users. What platforms such as Homesearch and Twindig started in building files on all homes in the UK market, the likes of Zoopla and OnTheMarket and even challengers like Propertyheads and OneDome are now looking at and building data pools to emulate the idea of a 'log book' for all properties in the country.

Indeed it seems that data companies (or partnerships with them) are the 'must-have'  that no self-respecting property portal can now be without. Square Yards in India recently bought up data company PropsAMC, in Southeast Asia PropertyGuru bought MyPropertyData and in the US although CoStar may have been thwarted in its attempts to buy CoreLogic, its $250m purchase of Homesnap still came with a lot of data for the company to add to its pool.

May 13, 2021
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

Subscribe to our mailing list to get news updates!

Enter your email address and get updates from Online Marketplaces.

Related News

Scout24 Generic Financial
Scout24 Distributes $69.4 Million in Dividends

Scout24 SE, parent company of German real estate giant ImmoScout24, has agreed to distribute €66.4 million in dividends, or €0.85...

Read More
Rightmove
Rightmove Bans Listings Without Prices

Rightmove is no longer accepting property listings that do not have a specific price. Rightmove made the changes to comply...

Read More
Onthemarket Acquires
OnTheMarket Introduces Flexible Office Listings

OnTheMarket will add around 4,000 listings to its platform after partnering with flexible workspace platform Instant Offices. The deal will...

Read More
Zillow Ship Wreck
Zillow to Layoff 55 Employees in iBuying Business Shutdown

Zillow Group Inc. will lay off 55 employees in Texas as it continues its exit from the home-flipping business. The...

Read More

Popular News