Private Property reveals website and company rebranding

March 26, 2020
Share this Post: 

Private Property, a South African-based online property platform, recently announced it will be rebranding and shifting strategies.

With a new logo and website refresh, Private Property wants to emphasize company growth and consumer interaction as apart of its new direction. 

The company has been around for 21 years and believes this new direction will help it adapt to new trends and technologies that are evolving throughout the industry. 

These changes will include updating real estate marketing technology and moving toward a multichannel strategy that will include print and online advertising directly to consumers. 

Part of this strategy already has played out when in 2019 the company purchased Property Power Magazine, one of South Africa's top property information guides, and renamed it The Property Guide. Using this issue the company will inform the market about their rights when renting, purchasing, building, or investing in real estate or property. 

Private Property wants to use these new strategies to grow through the African market and transition into new technologies. 




March 26, 2020

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

People Roundup 20 June 2024
People Roundup: CoStar Group, Holo, Dubizzle

This week's people roundup is finance-heavy, with two CFO appointments coming out of Asia and the United States.   CoStar...

Read More
Aggregators Article Hero Imaghe
What Are Real Estate Aggregators and Are They About to Disappear?

Looking back at the talking points from Property Portal Watch 2010 it seems that classifieds aggregators caused a stir in...

Read More
Houseful Rebrand
Houseful (Zoopla) Launches "Movemnt" Transaction Infrastructure for Property Professionals

Houseful has launched "Movemnt", a free-to-use national home transaction infrastructure for all estate agents, conveyancers, mortgage lenders, and brokers. Movemnt joins...

Read More
Untitled Design 15 1 Releases Next Stage of Its Buyer Agency Advertising Campaign, the number-two portal in the US and part of the three-way battle for market leadership in the so-called "portal...

Read More

Editor's Pick