Property Portal and Marketplace Site Social Media Rankings: Africa

October 22, 2020
Share this Post: 

We continue our look at the brands out there winning at social media and getting their content and their marketing messages to as many as possible. This week we look to Africa where one generalist classifieds site reigns.

Property Protal Social_Media_Ranking_Africa

Facebook

A very clear winner here. It seems that Facebook is Africa's social media platform of choice, and generalist classifieds brand Jumia is the classifieds brand with the most followers on the continent with a whopping 18.5 million followers. It definitely helps that the Lagos-headquartered Rocket-Internet company is present in 11 of Africa's largest economies.

Coming in a distant second with a very respectable 1.2 million followers is information provider and property portal, Aqarmap, which is present in Egypt on the African continent.

In a close third is EMPG owned Mubawab Morocco.

Twitter

Jumia again dominates on African twitter with 280,000 followers on its Nigerian account which yesterday announced that the e-commerce giant shut down in solidarity with the ongoing protests against police brutality in the country.

In second place on Twitter is Naspers owned South African property vertical Property24. The account shares some decent stuff and is worth a follow.

In third is fellow South African portal Private Property which has been on a streak of tweeting nothing but the portal's podcast edisodes for some time.

Linkedin

Given the number of followers we can assume that Linkedin is perhaps not so hot in Africa given that leader Jumia has less than 1% of its Facebook following on Linkedin.

In second is ROAM Africa brand Zoom Tanzania which, for a generalist classifieds site operating in just one country, has a very respectable following.

In third on Linkedin is property portal Nigeria Property Centre which recently announced its expansion into Ghana and Kenya.

October 22, 2020
Victoria has been writing about property portals and marketplace sites for Online Marketplaces for over 3 years. She is also our resident artist and is responsible for all of the infographic content on the site.

Subscribe to our mailing list to get news updates!

Enter your email address and get updates from Online Marketplaces.

Related News

Rightmove Not Listening
Rightmove to ‘Reject’ Listings Without a Price—and None of Its Current Listings Are Compliant

From today, new listings that don’t display a price cannot be uploaded to Rightmove. Rightmove made the announcement to comply...

Read More
Zigbang Investment Scaled
Zigbang Secures $77m Funding Before Anticipated IPO

Real estate marketplace ZigBang has raised ₩100 billion ($77 million USD) in what is believed to be a pre-IPO equity...

Read More
Shutterstock 1668133759 Scaled
Offerpal secures pre-seed funding round

Proptech startup Offerpal has raised an undisclosed pre-seed funding round led by Swedish venture capital firm PropTech Farm, with Offerpal...

Read More
Immowelt And Remax Partnership
Immowelt and RE/MAX Expand Their Partnership

Remax Germany and immowelt will increase their collaboration through shared marketing services. Immowelt will now provide some of its digital...

Read More

Popular News