We continue our look at the brands out there winning at social media and getting their content and their marketing messages to as many as possible. This week we look to Africa where one generalist classifieds site reigns.
A very clear winner here. It seems that Facebook is Africa’s social media platform of choice, and generalist classifieds brand Jumia is the classifieds brand with the most followers on the continent with a whopping 18.5 million followers. It definitely helps that the Lagos-headquartered Rocket-Internet company is present in 11 of Africa’s largest economies.
Coming in a distant second with a very respectable 1.2 million followers is information provider and property portal, Aqarmap, which is present in Egypt on the African continent.
In a close third is EMPG owned Mubawab Morocco.
Jumia again dominates on African twitter with 280,000 followers on its Nigerian account which yesterday announced that the e-commerce giant shut down in solidarity with the ongoing protests against police brutality in the country.
In second place on Twitter is Naspers owned South African property vertical Property24. The account shares some decent stuff and is worth a follow.
In third is fellow South African portal Private Property which has been on a streak of tweeting nothing but the portal’s podcast edisodes for some time.
Given the number of followers we can assume that Linkedin is perhaps not so hot in Africa given that leader Jumia has less than 1% of its Facebook following on Linkedin.
In second is ROAM Africa brand Zoom Tanzania which, for a generalist classifieds site operating in just one country, has a very respectable following.
In third on Linkedin is property portal Nigeria Property Centre which recently announced its expansion into Ghana and Kenya.