This week's Product Roundup starts with major real estate portals launching ChatGPT integrations worldwide...
Home searchers can now use the Redfin app in ChatGPT to surface relevant listings and chat with the platform to explore additional homes, neighbourhood information and housing-market trends through conversation.
According to a release from Redfin, the new app allows home searchers using ChatGPT to ask specific housing questions and refine their search as they go without re-entering criteria. Users can ask about homes within a certain budget in a city, then follow up with questions later about commute times and recent price changes.
Ariel Dos Santos, Redfin Senior Vice President of Product and Design, said:
"This launch of a Redfin app in ChatGPT is our way of making home search easier and better as more people use AI platforms to get important information. We believe this additional entry point into our listings and data will make home searchers’ lives easier, and the experience aligns with our goal of making home search less about filters and more conversational.”
Redfin is the latest big-name portal in the United States to build deeper ties with OpenAI, following swiftly on the heels of Zillow and the rentals marketplace Zumper.
Australia’s number one address in property, realestate.com.au, has developed its first real estate app for ChatGPT. Australians can now search in ChatGPT for properties listed for sale on realestate.com.au.
Users can prompt ChatGPT in the same way they speak using conversational language, and listings will be delivered directly from realestate.com.au in a helpful map view. The app will show photos, features, listing descriptions, and pricing information.
Browsers will be guided towards contacting an agent, saving a property, or clicking to view more on realestate.com.au.
Jonathan Swift, Chief Product and Audience Officer at REA Group, said:
“Some property buyers are beginning to use AI tools in their property journey and we’re seeing a higher uptake with younger property seekers. Ensuring listings on realestate.com.au are easily available to this cohort of Australians means we can support them early in their property search and continue to engage them on platform with personalised experiences and in-depth information on realestate.com.au throughout their entire journey.
“Property seekers come to realestate.com.au because it’s a trusted source of information and we have more homes for sale than anywhere else. Our success is in connecting property seekers with agents and vendors and our realestate.com.au app in ChatGPT is another way we can do that. Buyers can now find trusted, accurate and up-to-date listings wherever they’re searching.
“This is an exciting milestone as we continue to deliver on our consumer engagement strategy and complements the suite of AI-prime features rolling out on realestate.com.au. Our unparalleled audience and proprietary data places us in a strong position to harness AI and deliver unique and valuable insights and experiences for our customers and consumers.”
However, REA's integration has been met with some scepticism (see this blog penned by Stepps.com.au founder Josh Cobb).
The French classifieds platform, leboncoin, has launched an application in OpenAI's ChatGPT to allow users to search ads by formulating their request in natural language, in writing or by voice.
Leboncoin becomes one of the first French players present in ChatGPT in line with its AI strategy.
Julien Jouhault, CTO at leboncoin, said:
"The app’s availability on ChatGPT marks a significant milestone for leboncoin. It’s one of the first times we’ve opened our catalog so widely to an external partner. This allows us to explore new uses and offer a smoother, more intuitive, and simpler search experience every day.
"Our mission remains the same: to empower everyone to live better every day. With AI, we can go faster, further, with even greater performance and economic impact.” [Translated from French]
Leboncoin says it has circa 89 million ads available for search on its platform.
Square Yards boss Tanuj Shori has penned an advertorial in The Economic Times explaining how the company has added AI functionality to its SuperAgent Pro product to further enhance its usefulness to agents in India.
The new AI conversation tool will empower agents to stay on top of their workload across 12 different languages, upskill their pitches and call skills
Shori wrote:
SuperAgent Pro is built on a conversation intelligence engine that processes each interaction in real time. It transcribes, summarises and performs sentiment analysis on every call, enabling teams to monitor performance, maintain regulatory compliance and capture customer feedback effectively. Insights generated from these conversations are fed back into the system, creating a self-learning loop that continuously refines the platform’s accuracy and contextual understanding.
SuperAgent Pro originated as an internal solution to manage presales communication across our extensive real estate network. The platform now helps enable automated voice calls that can qualify leads, follow up with customers and provide first-level support in multiple Indian languages, ensuring consistent service delivery across distributed sales teams.
At Square Yards, our approach continues to be: build internally, validate through real-world use, and extend proven tools to partners facing similar challenges. SuperAgent Pro embodies that philosophy, a tested, scalable and intelligent communication platform that makes customer interactions faster, smarter and more human.
Square Yards is a full-stack real estate marketplace in India, and some promising financial results have led to strong rumours about a potential IPO in the near future, perhaps as early as this year.
Turkey's horizontal marketplace Sahibinden has added AI search for real estate and auto.
The new system has been trained with geographical data and descriptions, adding to the company's virtual staging tool and virtual tours.
Sahibinden says it will expand its AI search to other horizontals shortly.
Rightmove has introduced an AI search feature on its homepage, allowing users to engagein conversational search to browse listings.
The beta test is "live for a small audience" according to a post from Rightmove's company LinkedIn page.
Rightmove said, "Built in collab [sic] with Google Cloud using Gemini models, this is one of a series of AI innovations designed to make home-hunting easier."
NatWest will be Rightmove's exclusive mortgage partner for the next three years after signing an agreement with the British portal, starting in April.
NatWest will power Rightmove’s Mortgage in Principle service to help buyers understand their budgets earlier in the process, while also providing agents with more qualified leads.
Johan Svanstrom, CEO at Rightmove, commented:
“Our aim is to give people more confidence when they’re moving home. We help consumers to better understand what they can afford earlier in their home-moving journey, which in turn also helps estate agents or home developers have more qualified discussions with them. We’re excited to be partnering with NatWest as we continue to invest in innovative digital solutions to help make things quicker and more simple for everyone involved.”
Solange Chamberlain, CEO for retail banking at NatWest, said:
"Partnering with Rightmove ensures NatWest can be there for customers at the exact moment they’re thinking about buying a home—combining our mortgage expertise, with a seamless digital experience.
"As we look to grow further, this new partnership expands the way customers can start their relationship with NatWest and will help us make homeownership a reality for even more people—bringing more joy and less stress to the home buying process."
Zillow has expanded its partnership with Walk Score to include Transit Score, according to a blog released on its website.
'Transit Score' measures how well a location is served by rail and bus services. Scores are calculated based on nearby transit routes, their frequency, and the property's distance to the nearest stop on a particular line.
DomClick, the Russian real estate vertical with close ties to national bank Sber, says it has increased the valuations of properties on the secondary market by up to 28% thanks to improvements in its internal model.
According to a blog published by Domclick, properties in Moscow are now 28% more accurate, while valuations in St. Petersburg are 25% more accurate, thanks to improved data based on historical transactions.
Alexey Leipi, Director of the DomClick Department at Sberbank, commented:
"The resale property valuation model is one of DomClick's most important products. It's deeply integrated into the company's core processes and the Sber ecosystem and is used in millions of clients' user scenarios, helping them make important financial decisions every day. Therefore, it's crucial for us to continually improve its accuracy, especially in complex and high-priced market segments."
"The model now better accounts for the specifics of high-end real estate, including unique characteristics of properties, wide price variations, and a limited number of comparable properties. This makes DomClick's valuation more reliable for both private clients and professional market participants—realtors, investors, and banking analysts," added DomClick [all quotes translated from Russian].
ImmoAfrica has led international exposure for South African property in the DACH region, consistently ranking number one in Germany for South African property searches. In January 2026, the company extended that proven model globally by launching 10 fully embedded international language environments across its platform.
In 2024, the company expanded its platform to support 10 African countries within a unified international search framework, broadening its continental reach while maintaining a single structured global visibility model. The January 2026 multilingual rollout represents the next phase of that strategy. The additional 10 languages are fully translated and embedded in the platform's core architecture. Each language environment is structured for indexing within its respective market, enabling measurable organic rankings and international discoverability.
Josh Eberle, founder at ImmoAfrica, said:
“International exposure only works when it is engineered correctly. For more than a decade, we have proven this in Germany. Our multilingual expansion follows the same principles. It is not about adding superficial translation. It is about building localised environments that are designed to rank and sustain visibility in international markets.”
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