Product and Services Roundup: Zillow Home Run, Fotocasa Refresh

This week's Product Roundup features, you guessed it, plenty of AI-driven launches around the world. We'll start in Australia...

Oceania: REA Group launches iGUIDE in Australia to level up property search with immersive 3D technology

Planitar Inc, a subsidiary of REA Group, has launched its iGuide 3D property visualisation technology in Australia.

According to a press release, Australian property buyers can now virtually ‘walk through’ more properties with precise accuracy.

iGUIDE is a proprietary camera and software platform that allows buyers to extensively explore every room and detail of a home via immersive 3D virtual tours, accurate floor plans, site plans, and rich property data—all from a single capture.

REA Group’s Chief Product Officer, Jonathan Swift, said:

"iGUIDE virtual tours are fully integrated into realestate.com.au, delivering a seamless viewing experience with intelligent room shortcuts that let buyers jump straight to the spaces they care about most. This integration deepens the world-class immersive features and experiences on realestate.com.au that are transforming how Australians discover and explore property online. We’re committed to partnering with Australia’s professional real estate photographer network, and iGUIDE’s flexibility makes it a particularly powerful tool. iGUIDE works seamlessly across all real estate platforms, offering agents and vendors an exciting new way to differentiate their listings and the freedom to showcase their properties however works best."

REA Group took a 61.5% stake in Planitar Inc. in October 2025.

With the iGuide's PLANIX R1 camera system, a 2,500 sq ft space can be fully captured in under 15 minutes, up to 3x faster than traditional methods, with a typical accuracy of 99.5% or better for room dimensions, and 99% for the square footage of a space.

United Kingdom: Daft.ie launches ChatGPT app

Daft.ie, the market-leading property portal in Ireland, is the latest real estate marketplace to launch an integration with OpenAI's flagship LLM, ChatGPT. The integration covers the -for sale- segment of Daft's portal.

A landing page on the portal's website says:

The ChatGPT experience complements the Daft.ie website and mobile app. It offers a new, conversational way to explore listings, while the full Daft.ie platform remains the central place to view detailed property information, browse photos, contact agents and manage your property journey. It brings the depth and scale of Daft.ie into a more intuitive, interactive search experience.

The app interprets your request, applies relevant filters such as price, property type, size, beds, baths, BER rating and location, and presents matching listings via an interactive map.

While you can discover and explore listings using the Daft.ie app in ChatGPT, you’ll be directed to the full property listing on the Daft.ie platform to make an enquiry and contact the estate agent as usual.

Daft.ie recently appeared on the PPW Podcast. Watch below:

Europe: Fotocasa renovates its homepage to reflect user sentiment

Spain's second property portal, Fotocasa, has refreshed its homepage to more closely match user expectations.

Fotocasa's new homepage opts for a cleaner, more aesthetic look, including more white space and a clearer structure. The changes reflect findings that more than half of home searchers feel a sense of calm and tranquillity helps them make better decisions during the home search process.

The new design of the real estate portal reduces the number of visible links at the top of the page and opts for a simpler structure, making it easier to read the content and find relevant information.

Turo López Sanabria, Head of UX at Fotocasa, said:

“We know that searching for a home is one of life’s most intense and, at times, stressful moments. With this redesign of our homepage, we’re not just aiming to modernize our aesthetic, but to create a digital sanctuary. We want users to experience a clean, intuitive, and, above all, calm experience from the very first click, allowing them to make important decisions with the clarity the process deserves. After all, 52% of users consider calm essential for a satisfying real estate experience. At Fotocasa, we’ve listened to this need by simplifying our structure and opting for a design dominated by white and order. We’re responding directly to what the market demands: less visual clutter and more transparency and ease in the search." [Translated from Spanish]

Leboncoin launches virtual staging tool

The French real estate portal Leboncoin has introduced an internally developed virtual staging for properties to help buyers see their potential.

According to a post on LinkedIn, Martin Berhonneau, CPO at Adevinta, which owns Leboncoin, said:

"Many buyers find it difficult to imagine themselves in a property: empty rooms, poorly arranged, or simply a very personal interior. As a result, the potential of the property is often invisible. This is exactly the kind of product problem that can be solved with AI.

"For the past few weeks, Virtual Home Staging has been tested on new sales ads between individuals on leboncoin. The AI generates a modernised version of the pieces to help buyers imagine the property differently and to their taste: Scandinavian, industrial or simply classic. The objective is simple: to learn quickly. Understand if it really helps to project yourself. Observe the impact on uses. And above all, collect as much feedback as possible to iterate quickly." [Translated from French]

ImmoScout24.ch adds AI-based search

The Swiss real estate marketplace ImmoScout24.ch (not to be confused with the German market leader ImmoScout24) has introduced AI search for listings.

The conversational search can discern full sentences and filter search prompts accordingly.

According to Swiss Marketplace Group (SMG), which owns and operates ImmoScout24.ch:

The new smart search function offers tangible added value. The smart search also takes into account specific requests from free-text entries, such as a washing machine in the flat or a charging point for electric vehicles. This enables searchers to find suitable listings more quickly and significantly reduces wasted effort during their search.

The new search function is the latest in a series of AI-driven innovations through which SMG Real Estate is continuously streamlining processes related to property searches.

Martin Waeber, Managing Director at SMG Real Estate, said:

"Many people start their property search with an idea in mind, but without clearly defined criteria. Thanks to the new AI feature, we’re meeting users exactly where they are and making the property search much more intuitive. Our aim is to remove the complexity from the process and help people find the right properties for them—and their dream home—more quickly."

North America: Zillow partners with Major League Baseball

The United States' largest real estate marketplace, Zillow, has partnered with Major League Baseball (MLB) to become the official real estate and home rentals marketplace partner of MLB.

The agreement spans the baseball calendar, from spring training and home openers through the postseason, and includes national broadcasting, streaming, digital and in-stadium integrations.

Initiatives include national marketing campaigns, a year-round league sponsorship agreement, and on-site hospitality experiences.

Beverly W. Jackson, vice president of Brand and Product Marketing at Zillow, said:

"Baseball is one of the few places where getting 'home' is literally the point of the game. And for millions of Americans, exploring homes online has become a pastime of its own. But Zillow is more than where the journey starts — we're building tools and products to help buyers, sellers and renters move through every step on their journey home."

Uzma Rawn Dowler, MLB's chief marketing officer and senior vice president of Global Corporate Partnerships, added:

"Partnering with Zillow connects that tradition to a brand that plays a meaningful role in helping people find a place of their own, and we think MLB's extensive marketing ecosystem can extend that brand connection even further."