There is only one place to start in this week's roundup, and that is with a fun AI product coming out of MENA...
MENA-based Property Finder says a campaign featuring AI avatars for its most successful agents has delivered up to a 1,000% increase in leads for participants.
Property Finder used artificial intelligence to create personalised content at scale, supporting the firm's so-called 'SuperAgents' to deliver more content and more value to consumers. SuperAgents are top-performing real estate agents in the local market as verified by Property Finder.
Property Finder harnessed AI to develop and share virtual avatars with agents for them to produce and distribute content at scale.
To achieve this, Property Finder developed AI avatars completely in-house, using video, voice and motion. From a two-minute photoshoot, Property Finder’s creative team built several tailored assets such as social-ready videos, stills, and branded visuals.
The firm says the creation of each avatar took less than five days to create, compared to the manual process, which took around six weeks to complete.
The company reported that one participant increased their daily seller leads by a massive 1070% since launching their AI-Avatar content. Property Finder says it has saved nearly $1 million in production value and created a repeatable model for agent empowerment in future campaigns.
Sevgi Gür, CMO at Property Finder, said:
"This isn’t just a marketing campaign, it’s a shift in how we drive results for our partners.
"We didn’t want to limit our use of AI to simply driving cost savings and production efficiencies. Instead we set out to leverage the technology available today to put dynamic, high-quality content in agents’ hands faster than ever before. AI has moved from experiment to impact, and I’m eager to push the boundaries of storytelling further, enhance talent visibility, create narratives that resonate and deliver real business outcomes."
To become a SuperAgent, individuals must qualify across several metrics, including their number of live listings, speed of response on WhatsApp and email, and proof that they have previously closed deals.
By becoming a SuperAgent, agents' listings will be prioritised on Property Finder's real estate portal, giving maximum visibility and more leads. SuperAgent listings can be specifically filtered in search.
Meanwhile, Property Finder has launched an AI-powered podcast starring digital toddler, "Baby". Tiny Tenant takes a tongue-in-cheek look at the property market, and features guests such as a talking piggy bank.
Kika Pavese, Managing Director at MD Real Estate, said:
"Property Finder as always is ahead of the curve, bridging the gap between technology and creativity.
"My appearance on the Tiny Tenant podcast goes beyond innovation—it’s a stepping stone to a future where we redefine how we connect with our audiences. More customers want bold, forward-thinking experiences and I am excited to be on the journey with Property Finder, to deliver these."
Bangkok-based Spacely AI has raised $1 million in seed funding to grow its AI-powered rendering and image editing software.
The round was led by PropTech Farm, while co-investors include Wannaporn Phornprapha, Ted Poshakrishna, and Srunyu Stittri.
Spacely AI serves over 1,500 design firms across 50+ countries and plans to bring generative AI tools to the global architecture industry. The platform has already been integrated with SketchUp, with an upcoming 2D-to-3D automation engine set for release.
Spacely says it has evolved its offering to become an architectural visualisation marketplace service, achieving 10× growth.
Spacely previously won the Proptech and Portal Watch Pitch Club competition in Bangkok in 2023. The firm raised an undisclosed amount in pre-Series A funding from SCB 10X in 2024.
Read Online Marketplaces' interview with Spacely founder Paruey Anadirekkul here.
AtHome.co.jp has introduced a new service, "Custom Home Contact Offer," on its real estate information platform. The feature enables construction companies and home builders to directly promote their services to individuals browsing land listings for custom homes.
AtHome claims the highest volume of land listings among real estate portals in Japan.
When a user inquires about residential land without existing building conditions and selects to receive proposals, local builders and home builders may send introductions and service details via email. If the user accepts a proposal, AtHome discloses the user’s contact information, enabling direct communication with the builder.
An AtHome survey from March 2025 found that 57.6% of respondents considering a custom home purchase within three years planned to acquire new land without construction conditions. The most common channel for finding land was through real estate portals, cited by 65.9% of respondents.
LankaPropertyWeb has reported significant operational and marketing efficiencies from its AI-powered platform, including automation savings of over 270 staff hours per month—90 hours on social media content creation and 180 hours on video production and publishing.
The company has also shared details about its new AMPLIFIER tool (Automated Multi-Platform Integration for Instant Extra Reach), which converts property listings with images into short-form videos and posts them to Instagram, TikTok, Facebook, and YouTube.
Each video is accompanied by AI-generated captions, hashtags, and trending Sri Lankan TikTok audio.
AMPLIFIER posts 150–180 videos monthly to an audience of more than 205,000 social media followers, with some content achieving organic reach of over 200,000 views. The platform reports monthly adoption by 80–100 agents.
AI-driven listing support automatically generates titles and descriptions, contributing to increased consistency and higher lead generation. Image moderation tools identify an average of 2,104 spam and 1,170 duplicate images and tag more than 12,000 images monthly.
LankaPropertyWeb is also beta testing a multilingual AI chatbot capable of answering market queries, analysing price trends, and handling both website and social media inquiries. The chatbot will be available as a white-label product for third-party agencies and developers.
Future launches include an AI-powered recommendation engine, investment identification tool, and a natural-language property search feature.
Ragavan Navaratnam, Senior Product Manager, said:
"Advertisers using our social media packages see three times more reach, leads, and impressions compared to traditional listings."
Wasana Siriwardhana, Marketing Manager, said:
"From spam detection to automated tagging, our AI solutions are making listings more efficient and effective for everyone."
Zillow has launched five new features intended to enhance the property search and transaction experience for buyers, sellers, and renters in the U.S. market.
The additions—SkyTour, Offer Insights, Rentals Costs & Fees Breakdown, Tour Itineraries, and an expanded BuyAbility tool. Zillow says the new features integrate advanced data and AI-driven technologies, with a focus on transparency, efficiency, and user empowerment. All features are already live on Zillow’s portal and apps nationwide.
SkyTour: Exterior Visualisation Using Gaussian Splatting
SkyTour is now available on select Zillow Showcase listings, allowing users to navigate a property’s exterior through a 3D virtual model derived from drone footage. The system uses 'Gaussian splatting', a rendering technique adapted from the gaming and film industries, to produce a smooth, interactive visual experience on mobile and desktop devices.
The feature is restricted to listings where drone capture is facilitated through Zillow Media Experts’ premium package.
Offer Insights: Offer Probability Assessment
Offer Insights provides buyers and agents with real-time estimates of offer strength based on local sales data, the proprietary Zestimate valuation, and market conditions. The tool displays the estimated likelihood of different offer levels being accepted, with the aim of supporting informed decision-making and facilitating data-based agent-buyer discussions regarding price, contingencies, and timing.
Rentals Costs & Fees Breakdown: Transparent Expense Disclosure
Zillow now publishes a detailed summary of up-front, recurring, and ancillary rental costs on applicable listings, provided property managers supply the information. Listings incorporate a calculator for customized estimates, addressing the sector-wide issue of opaque fee structures. According to Zillow, the majority of U.S. renters report a preference for full disclosure of all associated costs at the listing stage.
Zillow said this feature is positioned as a response to persistent affordability pressures, particularly for cost-burdened renter households.
Tour Itineraries: Digital Tour Coordination
The new Tour Itineraries feature enables buyers and agents to schedule, modify, and track home viewing appointments from a consolidated digital interface. Both parties access a shared schedule via Zillow’s app and website, supporting organisation and efficiency.
The tool responds to increased demand for online tour booking among U.S. home seekers.
BuyAbility: Real-Time Affordability Benchmarking
BuyAbility, operated by Zillow Home Loans, delivers personalised calculations of maximum home price, estimated monthly payment, and loan eligibility based on user-provided income, credit, and savings data. The tool now allows users to compare listings to both a preferred price target and an upper affordability threshold.
Zillow's press release claims that BuyAbility has enrolled more than 1.5 million users since its launch.
The French horizontal marketplace LeBonCoin has entered a collaboration with financial services marketplace Meilleurtaux to provide a mortgage simulation tool on the portal's 160,000 real estate listings.
Meilleurtaux's mortgage simulator is a pre-existing tool, while the business already has 350 agent partners.
MySweetImmo reported that Meilleurtaux expects "expects to process 20,000 new applications per year", and up to €300 million in potential loans for new real estate projects.
Aurélien Flament, director of Adevinta-owned LeBonCoin Immo, said:
"By partnering LeBonCoin Immo with Meilleurtaux, we’re creating a new real estate experience that’s beneficial to everyone: Buyers can assess their borrowing capacity as soon as they start searching for a property, and professionals can gain efficiency with better-qualified contacts. In a tense market, this partnership simplifies the process and puts movement back into projects."
Thomas Vandeville, president and CEO at Meilleurtaux, said the partnership will make accessing mortgages much easier for home buyers.
He said:
"By making our simulator accessible directly from the listings, we are reaching a greater number of project leaders, from the very beginning of their journey. It is a concrete way of making all our credit expertise, our expanded range of offers and the technical expertise of all our advisors available to users and thus better supporting them toward the financing solution best suited to their situation."
Meilleurtaux has a Trustpilot score of 4.7 from over 18k customer reviews.
The UK's number two portal Zoopla has announced a partnership with Checkatrade, a leading platform for homeowners looking for tradespeople for home improvements.
Checkatrade's search platform covers trades including plumbing, electricians, painting and decorating, garden maintenance, roofing, and construction.
Under the terms of the new partnership, Checkatrade’s network of over 51,000 tradespeople will be integrated directly into Zoopla’s listing and property detail pages, and highly prominent on Zoopla's website and app.
Dickson Abegunde, director of strategic Partnerships at Zoopla, said:
“This partnership aligns with our ambition to make the home-buying and home-improvement journey as smooth and stress-free as possible. By integrating Checkatrade, we are providing our consumers with access to a network of trusted tradespeople right at their fingertips.”
Sebastien de Bandt, chief marketing officer at Checkatrade, added:
“The partnership means consumers visiting Zoopla can submit a job request directly, without leaving the Zoopla site. We are excited to bring the peace of mind that Checkatrade provides to Zoopla’s vast audience, ensuring they can confidently tackle any home improvement needs.”
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