Marketing is considered to be one of the better ways a vendor can attract buyers and create competition.
An innovative tech-based ‘pay later’ solution is revolutionizing this process by providing an alternative to credit cards to cover advertising and other listing-related expenses.
ListReady, an online payment platform for agencies is a new player in the space that’s giving agents the edge to winning over vendors and listing properties ready for sale.
Vendors have the option to postpone listing costs until their property settles without the cash outflow and repayment risk.
Instead of an upfront payment, ListReady covers the amount on behalf of the vendor and transfers funds to the agency directly upon confirmation so they can start marketing straight away.
ListReady CEO Clayton Howes said the best thing about the product is the value it’s creating for both agents and vendors, and it’s so simple to use.
“ListReady aims to make agents’ lives easier with a risk-free and user-friendly service that is assisting the sales process, and by taking the awkward ‘money conversation’ out of the equation on how much to spend to make it a good listing.
“Instead of having pre-sale costs sitting on the company or personal credit card, vendors are able to use ListReady to access market-leading advertising that gives their property exposure.”
Howes set the ListReady proposition in motion realising the industry could use a more efficient payment solution.
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