Purplebricks Relaunches With "Goodbye Bull, Hello Purplebricks" Campaign

UK challenger Purplebricks has gone public with a Christmas campaign that urges sellers to "say goodbye to the bull" and sell their home for free.

It's the first major campaign by the business since it was snapped up by rival agent Strike for a nominal fee of £1 earlier this year.

In typical Purplebricks fashion, the campaign is big, bold, and purple. "Some estate agents put you through a lot of bull when selling your home" says the campaign, with radio, OOH (out of home) and digital distribution to come, starting on Boxing Day (December 26) in the UK:

Phil Lloyd, CMO at Purplebricks, said:

"When it comes to selling your home the industry really has expected people to put up with too much bull for too long.

"This campaign dramatises with a smile that we are serious about shooing that bull out of peoples selling experience once and for all and giving them a more rewarding and much better value experience. PB is back."

Purplebricks may be back, but it will be a long road to recovery for a business that went from 'groundbreaking' to plain old 'breaking' in a tumultuous journey culminating in Strike's cut-price deal in May this year.