Quinto Andar Exchanges Equity for Media Presence With New Collaboration

August 14, 2023
Share this Post: 

Brazilian portal Quinto Andar has closed a transaction with 4Equity Media Ventures, a startup specializing in growing startups via media marketing in exchange for equity.

4Equity will take a small equity stake in Quinto Andar in exchange for handling the portal's multimedia marketing in a symbiotic relationship in which Quinto Andar will work with 4Equity to expand its reach in suburban areas and more remote areas.

The campaign will focus on out-of-home media, radio and regional digital influencers.

The terms of the deal were undisclosed but the Brazil Journal suggests it will be a minor stake given 4Equity's diminutive stature compared to Quinto Andar, which has a valuation of circa $5Bn.

Felipe Hatab, co-founder at 4Equity Media Ventures, said:

"QuintoAndar liked the proposal because to enter small cities they would have to close several agreements with very small players — and we are going to concentrate all of this for them.

"Our inventory has a very broad mix and we will be able to change our deliveries according to Quinto Andar's strategy changes, if they so choose."

Renato Mendes, co-founder and 4Equity Media Ventures, added:

"Quinto Andar is the most valuable asset in the proptech sector, which partly motivated our decision [to invest].

"It's a 'winner-takes-all' industry and we think they're going to be the winners. They also have a very strong M&As and internationalization strategy."

Quinto Andar was founded in 2013 in Sao Paolo, Brazil, and has since achieved unicorn status, hoovered up over $750M in funding and made no fewer than five major acquisitions to become one of the most powerful marketplaces in Latin America.

But the portal giant is set to face questions about 'monopolistic practices' after it emerged that The Mexican Association of Real Estate Professionals is preparing a complaint against Quinto Andar for enforcing unfair market conditions due to its ownership of Mexico's two biggest portals (Inmuebles24 and Vivanuncios), which the firm has owned and operated since 2021 and 2022 respectively.


August 14, 2023
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Zpg Rename
ZPG's Property Division to Undergo Name Change to Houseful

Zoopla parent company Zoopla Property Group's (ZPG) property division has been rebranded as Houseful. The newly-named Houseful is a better...

Read More
Ringier Axel Springer Op 1
New CEO for Polish Arm of Ringier Axel Springer

Ringier Axel Springer has appointed a new CEO for its Polish classifieds sites. Łukasz Szymak will take control of Morizon...

Read More
Square Yards Construction 3
Square Yards Looking to Build Up Intellectual Property with Series of Patent Filings

The Indian PropTech and real estate marketplace operator Square Yards has filed no fewer than 18 international patents across the...

Read More
Espc Queue Scaled
Scottish Portal ESPC Debuts Exclusive Offering—Listing 72 Hours Before Anyone Else

Scottish property portal ESPC has unveiled the next stage of its "Get Ahead of the Game" marketing campaign. Customers will...

Read More

Editor's Pick