Real estate marketing: How to take your agency to a new level

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This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

The real estate sector is one of the most growth-experienced in recent years. Taking advantage of the tools offered by digital marketing is key for any agency.

Despite having gone through a very intense crisis, everything indicates that the real estate sector is recovering at a very significant rate. In fact, it is one of the fastest growing sectors in recent years, although since the bubble burst some things have changed.

Today, people who want to buy or sell a home do not usually go to an agency to do so, but they use the Internet and new technologies. This makes it increasingly important not only to have a presence on the network, but to follow a real estate marketing strategy that is effective and allows reaching the public.

If you are in charge of one of these businesses, these tips will help you achieve success.

Social networks, essential

One of the media in which the public moves daily is social networks, which have become a very effective advertising platform. For this reason, it is very important not only to have presence in these networks, but to make sure that your followers go further, and instead of staying in your profile they enter the agency's website, which is where you really have to do the more work

Social networks are not a sales platform in itself, but an attraction, so instead of spending all your time showing the available properties, it is better to share information of interest to the inhabitants of the city. In this way you will have followers who, although for the moment they are not interested in real estate services, will have you on their list just in case.

Apply copywriting to the contents of your website

One of the keys for a business to succeed in the digital world today is the proper use of its texts. The term copywriting has been coined to define those contents that manage to engage the audience, persuade them to do what we want, which in this case is to sell or buy a property.

The use of texts that sell for the real estate sector is fundamental mainly for two reasons. The first is that the public gets an idea of ​​what they will find on a website in a few seconds, so if you do not get their attention immediately, they will close the browser window, entering another page of the competition.

That's where the second reason is, and that is that more and more agencies are exploiting this resource, so if yours does not do it, you will hardly get results.

The blog, a powerful tool

In addition to having an attractive content in the body of your web page, you will need to have a blog and publish posts regularly.

With the help of a blog you can boost your real estate marketing strategy, especially if you rely on a company specialized in the subject such as BaboonLab, a pioneer in this type of actions through the use of new technologies provided by the digital world.

The blog is not a sales catalog, but a tool of attraction for both the public and the robots of Google and other search engines, which reward those sites that have fresh and quality content. The better you do it, the higher you will be in the search results and the more likely that future clients will enter your agency.

Take advantage of the power of the image

The last real estate marketing advice has to do with the visual. Images are essential in a market such as real estate, especially when it comes to attracting the public from a virtual business. That is why you should take maximum care of the quality of the photographs, and details such as lighting or decoration.

Something that is getting great results with virtual visits, with a 360º tour that immerses the client fully in the home or premises that may interest you. The power of a good image is something that you can not fail to take advantage of.

If you have an estate agent and want to increase your chances, use these tips to take it to a new level.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

Join us in Miami Beach, June 5-7 for the Global Online Marketplaces Summit.

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Acerca de Lucas Vargas:

  • Empezó en Grupo ZAP como el VP de Sales y en 2016 cuando la empresa tenía 60 empleados. Fue nombrado COO de VivaReal tomando el mando de Brian Requarth el Co-Fundador. VivaReal lanzó en Colombia y se trasladó a Brasil. En 2017 se hizo CEO del Grupo ZAP.
  • Ha trabajado en Mexico en PWC y en el Banco Santander
  • Tiene un Master de Business Administration de Harvard
  • En noviembre este año después de la fusión de OLX Brasil y Grupo ZAP fue nombrado el CEO del OLX Business Unit. Lidera la empresa junto con Andries Oudshoorn y Marcos Leite
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Simon Baker is the Founder and Executive Chairman of Online Marketplaces and Property Portal Watch. Involved with property portals for 15 years, he’s a well-recognized expert and industry consultant.
As former CEO/MD of the REA Group for 8 years, Simon led the group to its current market-leading position. When he joined REA Group in 2001, it had $4m in revenues, $6m in losses and an $8m market cap.
By 2008, the company presided over $155m in revenues, $35m in EBITDA and enjoyed a peak market cap of $1b. Simon is currently Chairman of the Mitula Group and Real Estate Investar and a serial portal founder and, investor.