Real estate startup brings its agent solutions to Houston, Texas

Real estate brokerage real estate startup that offers back-office and marketing support for agents looking to expand their own brands, Side, has launched in Houston, Texas.

The San Francisco-based company provides technology and brokerage services allowing agents and agent teams to essentially work for themselves.

Agents who align with the company operate under their own brands. The Side name is not visible to the public.

"Side builds and helps our partner agents promote their own brands. Side's mission is to put our partner agents' brands at the forefront to build a long-lasting brand with value that can be sold or passed down to the next generation," said Side CEO Guy Gal.

At this year's Inman Connect conference in Las Vegas, venture capitalist Paul Levine said the company was emblematic of the future of real estate brokerages.

Levine, former President of Trulia and now Managing Director of Palo Alto venture capital firm Sapphire Ventures, said the company is gaining market share in the high-end home sale market.

The average agent that joins Side handles 36 transactions a year at more than $1 million per home sale, Levin said during a presentation at Inman Connect.

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