Realestate.com.au Launches Campaign for Property Valuation Product

Realeastate.com.au will launch a marketing campaign for its property valuation estimate product realEstimate.

RealEstimate gives homeowners a free and instant estimate of their property's value as well as providing unique insights into the local market. The tool also tracks property values over time, explores buyer demand, and lets homeowners search for reviews of agents.

The campaign will be heavily advertised across Australian media including prime-time television slots.

Sarah Myers, General Manager Consumer Marketing at realestate.com.au, said:

“Realestate.com.au is a popular platform for Australians interested in property, with buyer enquiries 14 per cent higher than pre-pandemic levels. The platform offers more properties for sale than any other and is an integral part of many Australians’ everyday lives.

“The latest campaign aims to support owners and drive their confidence to list their property.

REA Group, operator behind realestate.com.au, recorded revenue growth of 5% for its HY1 results last week.