Realestate.com.au launches campaign to further support AFL partnership

Australian real estate giant, realestate.com.au has launched a sponsorship campaign to further support its partnership with AFL.

The Other Saturday Game was produced by sports and entertainment agency Octagon and highlights the role that sport and property plays as two of Australia’s great obsessions.

The campaign features former Sydney Swans and Melbourne Demons coach Paul Roos, AFLW star and Channel Seven commentator Daisy Pierce and West Coast Eagles play maker Nic Naitanui.

The campaign covers all stages of the property journey including buying, selling and renting, and will be released across the 2019 Toyota AFL Premiership Season.

Elisa Silbert, REA Group General Manager Brand, Marketing and Communications, commented on the similarities between house hunting and football as cultural pastimes.

“Property really is the other Saturday game for many Australians. Together with sport, it makes up a huge part of our conversations, our weekends, our time and our dreams.

Read more here

Join us in Miami Beach, June 5-7 for the Global Online Marketplaces Summit.