SeLoger Follows up Neo Extend Launch with "Boost Extend +" Offering

October 3, 2023
Share this Post: 

French portal SeLoger has launched a further turnkey solution intended to boost the visibility of real estate advertisements, swiftly after announcing the introduction of its Neo Extend programme for listings for newbuild properties.

With Boost Extend +, SeLoger promises greater visual impact in ads—including a fairly straightforward "make the ad twice as big on the web page".

On top of that, boosted listings will also be able to choose two extra scrolling photos, a teaser for the full property description, and a differentiated banner colour to draw the eye.

Boosted ads will receive this preferable treatment for 24 hours on the SeLoger and Logic-Immo sites.

Furthermore, ads will be retargeted to audiences via banner ads on websites including Le Monde and L' Équipe through a partnership with ad retargeting specialist Crieto—a feature also introduced on the Neo Extend product launched last month.

Meanwhile, the new product bears a significant resemblance to another recent premium feature introduced by French rival Leboncoin, which also boosts visibility for listing agents willing to pay—a feature that we spotted less than two weeks before SeLoger's Neo Extend offering came out. Clearly French portals are thinking along the same lines when it comes to increasing traction in slow market conditions!

SeLoger recently found itself in hot water when the European Center for Digital Rights accused the portal of illegally collecting users' personal data, including the local IP address of users, via the SeLoger mobile app.


October 3, 2023
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Shutterstock 1932382865
$13 Billion Adevinta Takeover Deal To Go Ahead After 11th Hour Drama

The acquisition bid made by Aurelia Bidco for the Oslo-listed online marketplace operator Adevinta has finally reached the approval threshold...

Read More
Shutterstock 2245599643
Zillow Adds Individual Room Listings to Its Portal

The U.S. real estate portal Zillow has announced the addition of individual room for rent listings to its portal. The...

Read More
Blank 705 X 430 5
Immowelt's German Parent Company Rebranded to 'AVIV Germany'

The local parent company of the German real estate portal Immowelt has changed its name to 'AVIV Germany'. Immowelt is...

Read More
Untitled Design 15
REA Group Sees Strong Domestic Growth in HY1 Results

The Australian real estate marketplace operator REA Group has released its results for the first half of its 2024 financial...

Read More