ShowingTime+ Adds Immersive Listing Experience on Zillow

Zillow Group has released Listing Showcase, an immersive, AI-powered experience available only through Zillow's ShowingTime+ platform.

Listing Showcase offers a "super listing" experience that Zillow says will help homeowners sell their property more quickly by offering an experience that the portal says 'rises above the rest'.

The premium product has been released exclusively as a subscription service to partners in Atlanta, Chicago, Los Angeles, San Diego and Seattle to a limited number of agents. Listing Showcase will launch in more markets this year.

Features include letting agents highlight a home's best features, high-resolution scrolling hero images, interactive floor plans and more. According to Zillow's internal research, listings with an interactive floor plan receive 79% more saves than homes without, and are 10% more likely to go pending within 30 days.

To build Showcase listings, AI selects hero images based on buyer preferences, automatically categorizes photos to particular rooms in the floorplan.

Meanwhile, Zillow says agents will soon be able to select AI-generated insights on which homes' features are the highest priority to potential buyers.

Mike Lane, vice president of ShowingTime+, said:

"Listing Showcase is the first of its kind—a listing experience that captivates shoppers, wows sellers, and gives agents a powerful tool to help them win more listings and grow their business.

"Combining ShowingTime+'s best-in-class technology with Zillow's industry-leading audience allows us to create an unmatched listing experience for agents and seller.

"As soon as shoppers land on a Showcase listing, they'll be virtually transported into the home, giving them a deep understanding of the home's flow, architecture and design – all before visiting in person."

Listing Showcase's launch coincides with the release of a new software package for agents and brokers that went live earlier this month.