Zillow's ShowingTime Releases New Software Package for Agents and Brokers

ShowingTime+, a brand within the Zillow Group, has announced the launch of Appointment Center by ShowingTime+, a software package that ShowingTime+ says offers more tools at a lower price for agents and brokers.

The Appointment Center by ShowingTime+ enables agents to streamline their business so they can focus on delivering client experiences that lead to more business for just $15 a month.

Agents signed up will gain access to key products and reports that help them efficiently determine their pricing strategy and simplify showing and offer management for their listings.

The Appointment Center acts as a busy agent's virtual assistant, answering calls requesting showings in 20 seconds on average, while Offer Manager—which has been released in select markets—will be a productivity and organizational tool during the offer process.

Appointment Center also includes a Target Market Analysis product that integrates listings data across different areas and identifies the perfect price range for vendors.

Also included is the Pricing Benchmark Report—also released in select markets—which will help agents justify price reductions for houses that aren't selling.

Zillow recently extended its partnership with iBuyer Opendoor to include 11 more markets—with Brad Inman (of Inman) guessing that Zillow will likely acquire Opendoor when the time is right.

And with CoStar's pockets brimming with $5.1Bn in cash for mergers and acquisitions, the race for the top spot in the US is as high-speed and competitive as ever, with Zillow's $15 package just the latest assertion of dominance.