Product Roundup: Hemnet, ZigBang, Domclick, Zillow, Rentals.ca and Hogangnono

June 26, 2026

Here are the latest product updates we've spotted on real estate marketplaces around the world this week...

 

Europe: Hemnet launches Native AI Search Functionality

Hemnet has rolled out an AI search tool that lets home seekers describe what they want in plain Swedish, the portal's second generative-AI move in three months after its March debut inside ChatGPT.

Now live for all logged-in web users, "Search with AI" reads agents' listing text and images to surface features that traditional filters miss, from a greenhouse to an EV charging box. Buyers type wishes such as wanting forest nearby or room for a home office, and the system matches them against current stock.

"Our philosophy is that AI should be there to help people make well-informed choices, not to make the decisions for them," said CTO Hanna Lindqvist.

The push comes as Hemnet leans on product to offset softer volumes. Q1 net sales fell 24.7% to SEK 247.2m, though revenue per listing rose 12%.

 

DomClick Offers Free Service to Pull Russia's Landlords Out of the Grey Market

DomClick, the real estate arm of Russian banking giant Sber, has launched a free service aimed at landlords who want to let property by the book rather than under the table.

The tool walks owners through registering as self-employed and legalising their rental income, then handles the legwork: listing and promoting ads, screening tenants, fielding calls and filtering spam. It also bundles in insurance, covering rent payments, void periods if a tenant leaves, and property damage of up to RUB875,000 ($12,156), plus legal support for the length of the lease.

Demand for rental housing is high, yet many owners let informally to dodge tax reporting and paperwork, said DomClick director Alexey Leipi, who framed the service as peace of mind at no cost.

 

North America: Rentsync Updates Rentals.ca User Experience

Rentsync, the Toronto-based rental software firm behind the Rentals.ca network of listing sites, which spans Rentals.ca, RentFaster, Louer.ca and TorontoRentals.ca, has bolted a batch of new tools onto its Rentals.ca Infinity Network, spanning listing visibility, AI-assisted call handling and market intelligence for Canadian rental operators.

On the visibility side, the Toronto firm is leaning into tiered placement: persistent map pricing, "Must See" pins and larger listing tiles reserved for its top Infinity Max and 4x packages, plus new homepage and company carousels across Rentals.ca and RentFaster.

For leasing teams, AI Call Analysis scores recorded calls against custom criteria and flags coaching gaps, while Call Tracking IVR adds bilingual routing. A lightweight Tours Lite captures tour requests at the enquiry stage.

The market-intelligence additions, Rent Analyzer and Portfolio Comparison, draw on Rentals.ca and Urbanation data, putting the research firm Rentsync acquired in January to work inside the pricing workflow.

 

Zillow Turns From Listings to the Journey

The US portal giant has unveiled a personalised hub that walks buyers through four milestones, setting a budget, finding a home, making an offer and closing the deal, with finances, tasks, documents and the buyer's agent and lender pulled into one place that updates as the purchase progresses.

Zillow research reckons more than half of buyers cry at least once during a process that drags on for three to four months. With mortgage rates past 6.5% and the housing recovery, in Zillow's own words, back on pause, clarity is a handy thing to sell.

"Zillow has spent 20 years turning on the lights in real estate, giving buyers and sellers access to information they'd never had before," said chief executive officer Jeremy Wacksman. "The next frontier is the journey itself: the financing, the coordination, the offer, the closing."

Three further Summer Launch features round out the release. Zillow Preview lets soon-to-be sellers show listings pre-market to the full audience, a pointed jab at private-network rivals, which Zillow says net sellers 1.5% less on the sale price. Verified Pre-approval ties borrowing power to live listings, factoring in taxes, insurance and HOA fees, while shared collection gives co-buyers a single workspace.

The hub is live on iOS and Android, with Zillow.com to follow. It marks another step in Zillow's march from search portal to transaction platform, after SkyTour, Offer Insights and its conversational AI mode.

 

Asia: Hogangnono Adds Soomgo Home Services as ZigBang Chases Super App Status

Hogangnono, the proptech subsidiary of South Korean listings group ZigBang, has moved into home services through a tie-up with Soomgo, a major services marketplace.

The new Homecare section lets users compare quotes and book an expert across 37 categories, from cleaning to interior design, without leaving the Hogangnono app. To mark the launch, the firm is handing the first 500 sign-ups a KRW10,000 ($6.5) coupon during a week-long campaign from 15 June.

For Soomgo, which reports 15 million users and 2.3 million specialists, the deal opens a customer pipeline. For Hogangnono, it is a step towards a super app spanning pre- and post-move needs.

The diversification comes as ZigBang bleeds red ink. The group's net loss widened to KRW64.6bn ($42m) in 2025 from KRW35bn the year before, on revenue down 5.7% to KRW92bn. It recently piped listings to 11 million KakaoTalk users via a conversational, MCP-based integration.

Zigbang financials

June 26, 2026
Since March 2020 Edmund's job has been to read about, write about, collect data on, analyse and generally know about real estate marketplaces and the companies that run them. Before that he worked at the aggregator Mitula Group (which became Lifull Connect) for five years.

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