Global luxury property marketplace, Sotheby's International Realty Affiliates LLC, has announced that it will be an exclusive launch sponsor of a new property marketplace on Bloomberg.com. The marketplaces will be powered by James Edition, another luxury marketplace for automobiles, homes, and more.
Sotheby's International Realty is among the first luxury real estate brands to exhibit its high-end listings to homebuyers on the marketplace, which is rather attractive to the already engaged professionals that use Bloomberg's platform.
"With this agreement, we are bringing together two leading brands to reach a global luxury and business audience," said Kevin Thompson, Chief Marketing Officer, Sotheby's International Realty Affiliates LLC. "We have an amazing opportunity to set the standard for the luxury listings showcased on the properties marketplace, which is a testament to the power and distinction of the Sotheby's International Realty® brand.
He goes on to explain that the sponsorship will provide Bloomberg readers with an impressive list of properties on a global scale. The media outlet's audience consists of highly qualified and influential buyers and sellers, meaning that affiliates with the platform can reap the benefits of having such important eyes on them.
The Sotheby's brand will have an exclusive hold on the marketplace for a month and will exhibit its best properties within the Bloomberg Property Listings content. Sotheby's International Realty will also provide advertising like custom ad showcases and native advertising across Bloomberg.com during this month-long sponsorship.
SOURCE Sotheby's International Realty
Edited by V. Haviland