Startup Homes.com.au is ready to join the big leagues

September 22, 2019
Share this Post: 

Another new real estate portal is gearing up to take on Australia's market, and it's looking to butt heads with established property giants, REA Group and Domain.

The downturn in the real estate market is putting the pinch on agents, and the industry leading portals – domain and realestate.com.au – aren’t helping. The cost of listing properties on these sites can be prohibitive for both smaller and large operators, and it’s only getting higher.

Enter Homes.com.au

In an effort to breathe new life into a sagging market, Homes.com.au will introduce much needed competition and give agents (and users looking for a property) an alternative to the big players.

As Homes.com.au spokesman, Vic Laruso, states 

“the property market is doing it tough at the moment. You’d think that the major real estate portals would understand this and freeze their prices, but no. Their prices keep going up, and up, and up. The only way this is ever going to change is by introducing some real competition to the market.”

With the launch of Homes.com.au, agents will benefit from a transparent and straight forward pricing model in which standard listings are free.  Meanwhile, premium listings are very affordable for both 30 and 60 day campaigns. 

Here’s where a key point of difference arises for Homes.com.au. In an innovative move that will level the playing field for countless agencies, the funds generated from premium listings are circulated back into marketing initiatives designed to drive people to the website, in turn increasing traffic to agent’s sites.

Read more here

Join us November 12-15 for the Property Portal Watch Conference Madrid 2019.

Property Portal Watch Madrid Summit 2019

September 22, 2019

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Shutterstock 1932382865
$13 Billion Adevinta Takeover Deal To Go Ahead After 11th Hour Drama

The acquisition bid made by Aurelia Bidco for the Oslo-listed online marketplace operator Adevinta has finally reached the approval threshold...

Read More
Shutterstock 2245599643
Zillow Adds Individual Room Listings to Its Portal

The U.S. real estate portal Zillow has announced the addition of individual room for rent listings to its portal. The...

Read More
Blank 705 X 430 5
Immowelt's German Parent Company Rebranded to 'AVIV Germany'

The local parent company of the German real estate portal Immowelt has changed its name to 'AVIV Germany'. Immowelt is...

Read More
Untitled Design 15
REA Group Sees Strong Domestic Growth in HY1 Results

The Australian real estate marketplace operator REA Group has released its results for the first half of its 2024 financial...

Read More