Another new real estate portal is gearing up to take on Australia's market, and it's looking to butt heads with established property giants, REA Group and Domain.
The downturn in the real estate market is putting the pinch on agents, and the industry leading portals – domain and realestate.com.au – aren’t helping. The cost of listing properties on these sites can be prohibitive for both smaller and large operators, and it’s only getting higher.
In an effort to breathe new life into a sagging market, Homes.com.au will introduce much needed competition and give agents (and users looking for a property) an alternative to the big players.
As Homes.com.au spokesman, Vic Laruso, states
“the property market is doing it tough at the moment. You’d think that the major real estate portals would understand this and freeze their prices, but no. Their prices keep going up, and up, and up. The only way this is ever going to change is by introducing some real competition to the market.”
With the launch of Homes.com.au, agents will benefit from a transparent and straight forward pricing model in which standard listings are free. Meanwhile, premium listings are very affordable for both 30 and 60 day campaigns.
Here’s where a key point of difference arises for Homes.com.au. In an innovative move that will level the playing field for countless agencies, the funds generated from premium listings are circulated back into marketing initiatives designed to drive people to the website, in turn increasing traffic to agent’s sites.
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