Launched in 2006, StreetEasy is an online platform that lists properties for rent or sale in New York City and New Jersey.
“In New York City, whether we’re renters or buyers and no matter what borough, it’s a pretty tough search process, and there are a lot of things that are hard and expensive and compromising about it,” Amory Wooden, Senior Director of Marketing at StreetEasy explains.
“But there are also elements that are thrilling and exciting. You could get that washer and dryer. You could get that backyard. It’s positive and actionable.”
The OOH messaging depicts a range of coveted amenities—from bathtubs to doormen to “landlords that won’t judge your domestic partners,” as in cats, dogs and other critters.
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