Traditional Brokerage meets Digital iBuying

The COVID crisis has been the culprit of many new innovations and changes to stable business models in conjunction with the ever-shifting societal climate. 

Since the summer months, iBuying has restarted in the States after having come to a halt during the earlier phase of the pandemic. The four main iBuyer programs have since resumed, but this time with new features and procedures that are congruent with social distancing procedures to stave off the spread of the virus. 

For Zillow, it has put safety measures in place under the slogan of ‘Move Forward. Stay Safe.’ where virtual tours are utilized, social distancing is put in place while in-person touring, and the property is thoroughly disinfected prior to visits. 

Opendoor and Offerpad, two of the other big iBuyers, have launched traditional brokerage listing services alongside their instant offer programs.

These new services are just the beginning steps of combining digital with traditional. With tools that support both traditional brokerage and digital buying, agents can become iBuyers themselves, meaning that Offerpad and Opendoor can offer any buying/selling service any other real estate company can, making them a formidable force within the US real estate market.