Vodcast: Coronavirus and the Italian Market

May 17, 2020
Share this Post: 

Italy was one of the first countries to experience lockdown and among the countries hardest-hit by the coronavirus. In this sense, its property market can perhaps be seen as an interesting case study relevant to those countries a little further behind on the pandemic curve.

In the latest of our vodcast series, Simon Baker interviews Luca Rossetto, CEO of Italian property portal Casa.it, to see how the property industry there reacted to the lockdown and what his portal is doing for its agent customers.

Commenting on the state of the Italian market in general, Rossetto says that:

  • It’s perhaps too early to tell the true impact on agents. None really going out of business yet.

  • There are a lot of agents trying to improve their skillsets and get familiar with technology. Pay-off for these agents learning new digital skills may be less than in other markets as Italian consumers are usually less tech-savy than those of other markets.

  • The market is in for a YoY drop of 20% in transaction volumes

As for what Casa.it has been doing to adapt to the new reality, Rossetto was candid in divulging company strategy:

  • Interestingly Casa.it has not chosen a one-size-fits-all approach to financially aid their agent customers. All have different needs, and the account managers have been treating each agent individually.

  • Traffic and leads are down by 25% on year to date.

  • Rossetto feels that the closeness of the agent-customer relationship can still be maintained on a virtual viewing which is a service they offer customers for free.

  • Thinks remote work is the future for the Casa.it team. 

May 17, 2020
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

Subscribe to our mailing list to get news updates!

Enter your email address and get updates from Online Marketplaces.

Related News

Short Term Rentlas Airbnb Oyo Jll
Short Term Rentals Roundup: Airbnb Appointment, OYO IPO and a New Rival

There have been a few important pieces of news coming from the world of short-term and vacation rentals this week....

Read More
Zillow Housing Data
Zillow in Legal Battle for Cheap Local Housing Data

American real estate giant Zillow is backing proposed legislation in Michigan which would significantly reduce the cost of procuring property...

Read More
Prosus Trying To Buy Cian
Prosus Owned Horizontal Avito Reportedly Close To Acquiring Leading Property Vertical Cian

According to reports in Russia, leading horizontal player Avito is trying to buy leading real estate marketplace company Cian.ru. According...

Read More
Adevinta Fintech With Marketplaces Report
The Future is Pairing Fintech with Marketplaces According to New Adevinta Report

The returns of fintech enabled marketplace businesses are far superior to those of marketplaces without fintech capabilities according to a...

Read More

Popular News