A leading Italian property portal has embarked on a new, extensive advertising campaign.
Over the next 10 months, Immobiliare.it will see its brand messages appearing on trams and buses across 23 Italian cities.
In particular, the choice of Rome, Milan, Turin and Florence combined with the selection of city and suburban routes, the campaign is expected to reach a large number of users in an immediate and impactful way.
The creatives for the integral decoration of the vehicles have been developed internally, and have been specifically designed for each city. The common point remains the unmistakable blue of the Immobiliare.it brand.
Passers-by are prompted with several searches for homes in various locations around each city and the real estate answer, Watson!, the same as the company's new television commercial that has been running for several months, shows how easy it is to satisfy every need of the portal's users.
Carlo Giordano, Chief Executive Officer of Immobiliare.it, said: "Our cities are finally starting to live and repopulate, and for this reason it seemed like the right time to go back to the streets and meet every day those looking for a new home.”
He added that the Italian property market is in clear recovery.
“There is great excitement, and as a leader in the sector we are happy to be able to still be protagonists of a campaign that will bring our portal and our advertisers around the main Italian cities”.