New Ad Campaign for Italian Portal

November 17, 2021
Share this Post: 

A leading Italian property portal has embarked on a new, extensive advertising campaign.

Over the next 10 months, will see its brand messages appearing on trams and buses across 23 Italian cities.

In particular, the choice of Rome, Milan, Turin and Florence combined with the selection of city and suburban routes, the campaign is expected to reach a large number of users in an immediate and impactful way.

The creatives for the integral decoration of the vehicles have been developed internally, and have been specifically designed for each city. The common point remains the unmistakable blue of the brand.

Passers-by are prompted with several searches for homes in various locations around each city and the real estate answer, Watson!, the same as the company's new television commercial that has been running for several months, shows how easy it is to satisfy every need of the portal's users.

Carlo Giordano, Chief Executive Officer of, said: "Our cities are finally starting to live and repopulate, and for this reason it seemed like the right time to go back to the streets and meet every day those looking for a new home.”

He added that the Italian property market is in clear recovery.

“There is great excitement, and as a leader in the sector we are happy to be able to still be protagonists of a campaign that will bring our portal and our advertisers around the main Italian cities”.

November 17, 2021
Andrew is an experienced media and content professional, with extensive publishing experiences throughout Southeast Asia and in the United Kingdom. He has worked on the editorial and content operations for property portals including PropertyGuru and Juwai. He was also the Publishing Director for the Thai language edition of BusinessWeek magazine.

Subscribe to our mailing list to get news updates!

Enter your email address and get updates from Online Marketplaces.

Related News

Boomin Chain
Boomin Launches ChainMaker Tool That Claims to Reduce Fall-Throughs

British challenger portal Boomin has today announced the launch of a new tool. Named 'ChainMaker' the new tech is designed...

Read More
Lifull 2021 Results
Goodwill Impairment and Japanese Housing Market Hamper Lifull's Yearly Results

The Japanese portal and international aggregator operator Lifull has released a report on its annual results which shows that despite...

Read More
Zillow Fail Orange Aquash
Roundup: Another Week of Bad News for Zillow

Another week and another news cycle dominated by Zillow and its bombshell exit from iBuying. This week hasn't been much...

Read More
Lor Robot 4040
Ten Questions With Rian van Jaarsveld, GM of Live Online Retail

It has become a cliché at this point, but the fact that ‘real estate transactions are the biggest financial decisions...

Read More

Popular News