New Ad Campaign for Italian Portal

November 17, 2021
Share this Post: 

A leading Italian property portal has embarked on a new, extensive advertising campaign.

Over the next 10 months, will see its brand messages appearing on trams and buses across 23 Italian cities.

In particular, the choice of Rome, Milan, Turin and Florence combined with the selection of city and suburban routes, the campaign is expected to reach a large number of users in an immediate and impactful way.

The creatives for the integral decoration of the vehicles have been developed internally, and have been specifically designed for each city. The common point remains the unmistakable blue of the brand.

Passers-by are prompted with several searches for homes in various locations around each city and the real estate answer, Watson!, the same as the company's new television commercial that has been running for several months, shows how easy it is to satisfy every need of the portal's users.

Carlo Giordano, Chief Executive Officer of, said: "Our cities are finally starting to live and repopulate, and for this reason it seemed like the right time to go back to the streets and meet every day those looking for a new home.”

He added that the Italian property market is in clear recovery.

“There is great excitement, and as a leader in the sector we are happy to be able to still be protagonists of a campaign that will bring our portal and our advertisers around the main Italian cities”.

November 17, 2021
Andrew is an experienced media and content professional, with extensive publishing experiences throughout Southeast Asia and in the United Kingdom. He has worked on the editorial and content operations for property portals including PropertyGuru and Juwai. He was also the Publishing Director for the Thai language edition of BusinessWeek magazine.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Bienici Recruitment
Bien'ici Partners with Primary Market Specialist Ikimo9 to Provide Much Needed Mandates for Agent Customers

The French agent-owned real estate portal Bien'ici has partnered with the primary real estate comparison specialist Ikimo9 to help boost...

Read More
Costar Richmond Op5 2
"What moron would shoot themselves in the head by doing that?" - CoStar Boss Andy Florance Denies Involvement in Commissions Trials

CoStar CEO Andy Florance says that his company has nothing to do with the ongoing bombshell buyer-side commissions trials currently...

Read More
Shutterstock 1892686795 1
Will There Be Any Agent-Controlled Property Portals Left in Ten Years?

"Wow. Agents really missed the boat, didn't they?" That was my reaction when I first plotted the graphs for our...

Read More
Propertyguru Appoints Ray Ferguson as New Chairman of the Board

PropertyGuru, Southeast Asia’s leading PropTech company, has appointed Ray Ferguson as the new Chairman of the Board, effective January 2024....

Read More

Editor's Pick