As you can imagine, here at Online Marketplaces we need to keep track of a lot of property portals. Although they generate the most headlines, we don’t just cover the Rightmoves and Zillows of this world. To make sure we never miss a beat, we started making some infographics to help us remember which are the most important property portals from Iceland (Visir) to Angola (Angocasa) and from Myanmar (ShweProperty) to Fiji (property.com.fj) and, of course, we wanted to share them with you.
We start the series with Western Europe.
Based on data from Similarweb.com for May 2020.
Finland – Vuokraovi.com
With over 500,000 monthly visitors Vuokraovi tops the charts in Finland
Sweden – Hemnet.se
Majority owned by General Atlantic after Scibsted were denied the purchase in 2016, Hemnet is the reference point for portals in Sweden.
Norway – Finn.no
Although more of a horizontal marketplace site, Finn leads the way in real estate as well as several other categories in Norway.
Iceland – Visir.is
The property portal branch of a popular Icelandic news site is #1 in Iceland.
Denmark – Boligsiden.dk
The Danish market leader has over two times the traffic of its nearest rival Boliga.dk according to Similarweb.
Germany – ImmobilienScout24.de
It may not have a catchy name, but the German market leader is a titan of the internet and clocked over 43 million visits in May according to Similarweb.
Switzerland – ImmoScout24.ch
The name may be slightly different, but the Swiss version is just as dominant as its German cousin with nearly 3 times as many monthly visits as its nearest competitor Immowelt.ch.
The Netherlands – Funda.nl
The Dutch market-leader claims 93% spontaneous brand awareness and over 43 million monthly visits.
Belgium – Immoweb.be
The undisputed market leader in Belgium is part of Axel Springer and was founded way back in 1996.
United Kingdom – Rightmove.co.uk
Founded in 2000 by leading estate agent groups, Rightmove has gone on to be a point of reference for portals all over the world.
Ireland – Daft.ie
50% of the Irish market-leading property portal is owned by Adevinta which also owns 50% of the country’s leading car portal DoneDeal.ie.
France – Seloger.com
Seloger Group also owns and runs #2 French portal site Logic-Immo. Between them, they boast over 20,000 advertising agencies.
Spain – Idealista.com
With offices in 5 cities across 3 countries, Idealista is a rare example of a portal company enjoying success outside of its native market.
Portugal – Idealista.pt
Honorable mention here for Imovirtual.com, but Idealista has established itself as the leading portal across the border in Portugal as well as in its native Spain.
Italy – Immobiliare.it
Over 20,000 advertising agents and 55 million monthly visits make Immobiliare the portal to beat in Italy. It also owns the enalquiler.com rentals portal in Spain.