We Company announces its new initiative: Smart cities

We Company (WeWork) has announced a smart cities initiative

We Company has become a real estate giant since its launch in 2010. The flexible office space aggregator has a huge amount of data under its belt that describe how people work and live, which is uses to develop its portfolio of over 600 spaces.

As the global coworking company expands its brand to tackle residential real estate (WeLive) and education (WeGrow), it is hoping to use its aggregated information to reenvision the future of US cities.

To do so, We Company has hired Di-Ann Eisnor, the former Waze executive, and Dror Benshetrit, the designer and futurist whose eponymous studio is known for their pioneering object and installation designs. Together, the two (alongside engineers, architects, data scientists, biologists, and economists) will use their innovation of the tech sector to address problems of urbanization and climate change.

In recent years, the company has acquired a laundry list of companies, helping to build up its software portfolio. Examples include their purchases of Case, makers of architectural modeling software, and Fieldens, a communication platform for construction projects, as well as Meetup, a platform for organizing social groups; Teem, which collects data on how employees move about the office; and Euclid, a company that tracks the identity and behavior of people in the physical world.

Read more here

Join us in Miami Beach, June 5-7 for the Global Online Marketplaces Summit.