What was originally an alternative to the United States free-to-list classifieds giant, Craigslist, OLX is a global online marketplace based out of the Netherlands. Owned by South African media and technology firm Naspers, OLX’s marketplace platform is currently present in 46 countries and growing.
OLX Group’s real estate-centric platforms are OLX, Avito, Domofond.ru, Dubizzle, Imovirtual, Oodom, Properati, Property24, and Storia.
OLX
A free-to-list global online marketplace for the real estate industry. This is OLX Group’s flagship real estate marketplace, present in 24 markets around the world.
Avito
Avito.ru is a Russian classified advertisements website with sections devoted to general goods for sale, jobs, real estate, personals, cars for sale, and services, and is considered the largest classifieds platform in the country.
Domofond.ru
Another classifieds website servicing Russia owned by OLX, but specifically for the real estate sector.
Dubizzle
UAE-based classifieds for any and all things. It is also free to use.
Imovirtual
A leading real estate listings site in Portugal. The platform facilitates over 300,000 property listings and offers an easy-to-use interface for those looking to rent, sell, and buy property in Portugal.
Otodom
Polish real estate marketplace where real estate professionals can connect with buyers, sellers, and rents, covering categories like buying, selling, and renting homes, rooms, office spaces, and apartments.
Properati
Servicing Argentina, Colombia, Ecuador, Peru, and Uruguay, Properati offers paid leads to users, which results in an increasing volume of sales for sellers.
Property24
Property24 has over 300,000 property lists for renting and selling of apartments, houses, townhouses, vacant land, and farms in South Africa.
Storia
Storia offers an efficient and simple way to buy and sell a property for the average Romanian consumer.
Most recently, OLX entered a strategic agreement with EMPG to offer OLX services to those in Egypt, Lebanon, Pakistan, and the UAE. With this agreement, OLX Group will become EMPG’s largest shareholder, owning 39% of the company.
In other parts of the world, OLX’s go-to strategy for expansion is absorbing smaller classifieds websites and replacing them with OLX’s branding. Like when it bought out GrupoZap.
OLX has dipped into more than just the property market, having also acquired portals in the auto and jobs business.
The brand is huge and it isn’t going anywhere. Its business model works and its expansion scheme is fruitful. Its 24 market list is only growing and even in the fact of the pandemic, it hasn’t slowed down yet.
