Zillow Q3 Performance Better-Than-Expected Despite $53m Net Loss — Housing Super App Remains in the Pipeline

November 3, 2022
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CEO Richard Barton says Zillow made the right decision in shutting down its iBuying business last year after the portal giant posted a $53m loss in its Q3 results, published yesterday. Highlights of the portal's operations for the three months ended September 30th include:

  • Net revenue of $483m and Adjusted EBITDA of $130m.
  • Net losses of $53m, a significant improvement on the $329m net loss in Q3 2021.
  • Rentals revenue of $74 million in Q3 (up 10% YoY).
  • 4% growth YoY in both unique users and visits.

Zillow may have finally rid itself of its iBuying stock but it is still recovering from the failed experiment. However, with earnings per share at $0.35—more than double Wall Street analysts' estimates—and revenues "above the high end" of expectations, Zillow is confident of refloating the ship sooner than expected.

Barton said:

“We’re making progress in each of our growth initiatives: touring, financing, seller solutions, enhancing our partner network and integrating our services. Having a well-capitalized business that produces operating cash flow gives us an advantage in navigating the choppiness of the current housing market."

On Zillow's iBuying business, Barton said:

"Twelve months later, we feel we made the right decision to wind down our iBuying operations, particularly given how this year has played out and I am pleased that as of September 30th, we have no more inventory on our balance sheet."


While the macro housing environment and the termination of its iBuying saw a 12% year-on-year drop in revenue for the quarter, Zillow will be pleased with the better-than-expected performance in its IMT segment which includes its flagship Premier Agent product.

While IMT revenues were down 5% year-on-year at $457m, they exceeded the high end of the company's outlook range for Q3. A letter to shareholders highlighted the "conversion rates, customer connections and retention rates" for Premier Agent which all seem to have weathered the impact of rising interest rates and decreasing house prices in the U.S.

There was also better-than-expected performance for Zillow's rentals segment which generated revenues of $74m, a 10% increase year-on-year.

The picture was not so rosy for Zillow's much-maligned Mortgages business which has consistently struggled to return a profit. Q3 saw Zillow Mortgages bring in $26m in revenue (down 63% YoY) and a $27m Adjusted EBITDA loss. The outlook for Q4 gets even worse with the company predicting further drops in both metrics as the market continues to punish mortgage operators.

If Zillow is to snap the narrative of tech company failure which has coloured the headlines about the Seattle-based company since it announced its exit from its iBuying venture this time last year it will need the development of its much-heralded 'housing super app' to be a success.

First hinted at by Barton in a Q4 letter to shareholders and described by the company as "a single digital experience to help customers across all their real estate needs", the app remains in development with no more concrete details forthcoming from company execs.

Clues about Zillow's general direction of travel aren't hard to find though. The company is pursuing three interesting pilot programs which may well be rolled out across the whole U.S. market over time:

  • In Atlanta, Zillow is piloting real-time viewing booking for users. The scheme was made possible by the controversial $500m purchase of agent software company ShowingTime just over a year ago. Barton told shareholders that "the feedback from both customers and Premier Agent partners is nearly universally positive, and early data is showing increased intent to transact and increased conversion rates."
  • The integration of Zillow Home Loans with Premier Agent partners in Raliegh, North Carolina. The adoption rate of Zillow's home loan offering has reportedly been in the mid-teens - much higher than Zillow's mortgage attachment rates to date.
  • Perhaps most significantly of all, since April Zillow has been testing a full performance-based revenue model in Raleigh and Denver, Colorado.

Along with the intriguing partnership with iBuyer Opendoor which remains in development, Zillow is confident that these moves can help it can reach its stated goal of 6% of customer transactions in the U.S. housing market by 2025.

November 3, 2022
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

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