As part of Zoopla’s Transformative Vision 2021, the leading British platform has launched AdReach 2.0, an innovative digital marketing tool that gathers leads for home developers from homemovers before other portals or development websites.
Alex Rose, Director of New Homes, Zoopla, said:
“Housebuilders are at the heart of everything we do, and the launch of AdReach 2.0 comes in direct response to feedback about what matters most to them, where their challenges lie, and how we can help.”
Backing AdReach 2.0 is the latest predictive, data-science technology that utilizes over 50 individual data points corresponding with any given property in the UK to monitor indicators that a property is about to go up for sale. This means that development marketing for such properties can go up on channels like Facebook up to 12 months in advance.
“Based on AdReach, the market-leading product that our customers know and love, powered by our unique first-party data, AdReach 2.0 is the first product in its generation to identify pre-consideration audiences, in turn putting developments front and center of prospective homemovers’ Facebook profiles before they’ve even started browsing portals of housebuilders’ websites.”
Furthermore, AdReach 2.0 services house developers throughout the development’s life cycle. In fact, Zoopla has indicated that the effectiveness of the product for house developers in 2020 was unmatched. The product generated almost 30,000 leads, a 2.8% average click rate, and predicted 78% of those looking to move within nine months in advance.
“AdReach 2.0 is founded on market-leading consultancy and a commitment to innovate, and guarantees a return on investment for our customers, making it a low-risk, high-reward proposition for the market.”