Zillow Home Loans Introduces New Tool to Address Home Buyers' Affordability Concerns

May 16, 2024

Zillow has added a lead-generation tool for home seekers to better understand what they can afford before buying a property.

The new 'BuyAbility' tool is attached to the Zillow Home Loans arm, giving buyers a personalized, real-time estimate of the home price and monthly payment that fits within their budget and then gives insight into the likelihood of qualifying for a loan.

A Zillow announcement says BuyAbility is a new way for buyers to understand what they can afford, giving them the information they need to make educated decisions. Users can add a few simple inputs unique to their financial situation, such as income, credit score and the monthly amount they're comfortable spending, with BuyAbility then giving a real-time estimate for a home price and monthly repayment according to their budget.

Orphe Divounguy, senior economist at Zillow Home Loans, said:

"What many people don’t realize is that your mortgage rate is highly dependent on your credit score.

"The better your credit score, the lower the rate you’ll qualify for, potentially saving you hundreds of dollars a month. BuyAbility is personalized to a buyer’s credit score, income and down payment, and updated regularly to reflect current mortgage rates, giving home shoppers a true understanding of their buying power.

"BuyAbility is a great starting point for buyers who may be hesitant to look under the hood of their finances, or share personal details with a loan officer."

The announcement went on to say that Zillow Home Loans will extend its offering to allow buyers to shop for homes using BuyAbility—not house prices—as the primary filtration system for more suitable search results.

May 16, 2024
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Untitled Design 15 1
Realtor.com Reveals Updated Traffic Claims in Blog

Realtor.com has reported strong growth in traffic, engagement, and search visibility on a new blog post, citing recent data from...

Read More
Zoopla New Logo Houses 1
Business Masthead Claims Silver Lake Has Put £500M Price Tag on Zoopla

The British business-focussed newspaper, City AM has claimed that the UK's number two portal Zoopla has been put up for...

Read More
Untitled Design 11 2 2
CoStar Group Q1: Revenue Up 12% as Homes.com Experiments with Vendor-Paid Advertising

CoStar Group has reported strong Q1 2025 results, with the U.S.-based real estate data and marketplaces giant posting $732 million...

Read More
Prophero 3
PropHero Cuts Australian Staff as Focus Turns Towards Europe and Asia

PropHero, the AI-powered CRM platform that helps property buyers find investment opportunities, has confirmed changes to its Australian operations just...

Read More

Editor's Pick