OLX Kazakhstan To Be Sold to Veon Group's Beeline for $75M

Prosus has continued its divestment from OLX assets after agreeing to sell the horizontal marketplace OLX Kazakhstan to the telecoms company Veon Group for $75 million.

Veon Group is a publicly traded telecoms company listed on Nasdaq. It operates the popular mobile services provider Beeline, with the capture of OLX.kz seen as a way to expand its digital offering across generalised classifieds—OLX.kz is the No. 2 classifieds business in the country by overall traffic according to Similarweb.

Kaan Terzioglu, CEO at Veon Group, said:

“Beeline Kazakhstan is a leader in digital innovation for consumers and enterprises, and the acquisition of OLX KZ represents a significant opportunity to further enhance the digital operator’s offering to customer. I am happy to welcome the OLX KZ team, who have successfully developed a consistently profitable, market-leading business in Kazakhstan, to the Veon family and look forward to the opportunities that this new digital vertical will create for the group’s digital operator strategy.”

Evgeniy Nastradin, CEO of Beeline Kazakhstan, said:

"I am excited about the potential synergies we see from integrating Kazakhstan’s leading online classifieds business into Beeline Kazakhstan’s digital services ecosystem. OLX KZ will make it possible for us to offer customers a more comprehensive and better-integrated set of digital services, while also reaching more users with one of the market-leading businesses."

Christian Gisy, CEO of Prosus-owned OLX Group:

"We’re proud of what our team in Kazakhstan has built with OLX KZ—a trusted, scaled marketplace serving millions of Kazakhs every day. This transaction aligns with our strategy to focus on core categories and key markets, while placing OLX KZ with an owner that brings deep local reach and a powerful digital ecosystem."

The deal is subject to regulatory approval and is expected to close in the first quarter of 2026.

Veon Group is based in Dubai and primarily operates across CIS markets, including Russia, Moldova, Belarus, Kazakhstan, and Armenia.