CEA Introduces New Rating Guide for the Singaporean Real Estate Industry

October 24, 2020

The government agency that regulates Singapore’s real estate industry has enacted another order, this time standardizing the way property agents are rated online. 

Moving forward, instead of the agencies determining the standards for consumer ratings, rating systems across all Singaporean online real estate websites will follow a consistent standardized system that includes key attributes for rating agents. 

Minister of State in the Prime Minister's Office and the Ministry of National Development (MND) Tan Kiat How said at the Council for Estate Agencies (CEA)’s virtual 10th-anniversary celebration:

"With these key categories in place and a standard way of assessing, collecting, and displaying these attributes, we can make sure that comparisons are fair, credible, and consistent across the board.”

So far, ERA Realty Network, OrangeTee & Tie, Huttons Asia, Singapore Estate Agents Association, and PropertyGuru have all pledged to adopt the rating guide. 

The Ministry of National Development (MND) and CEA have been working to transform how the real estate industry works in Singapore. This recent move by the CEA is just another step in that transformation. 

Other perks to this new guide include transparency and stronger safeguards to prevent false ratings. 

CEA's Executive Director Lim Chee Hwee said:

"This is an excellent opportunity for the industry to be more resilient and progressive, and CEA will be most keen to partner the property agencies and industry associations to further transform the industry."

October 24, 2020
Victoria has been writing about property portals and marketplace sites for Online Marketplaces for over 3 years. She is also our resident artist and is responsible for all of the infographic content on the site.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Investment Roundup 9May
Investment and Funding Roundup: EmlakJet, Listing Loop

This week, we have two interesting investment stories for you. We'll start with Europe and a rare breed—an iBuyer who...

Read More
Product Update 2025May09 1
Product and Services Roundup: Divar, Beike, Hemnet, Cian, Etuovi, OLX Ukraine, Rightmove, Zoopla, MyHome.ie, Homely

We have another long Product and Services Roundup this week. We'll start with a discontinued offering from one of Iran's...

Read More
Mubawab Signage 1 2
North African Portal Mubawab Gets New Shareholder as Dubizzle Group Divests

Mubawab, the leading property vertical in both Morocco and Tunisia according to Similarweb, has a new majority shareholder and parent...

Read More
Untitled Design 17 3
REA Group Delivers Strong Q3 Ahead of Anticipated Increase in Domestic Competition

The Australian real estate portal operator REA Group grew revenue by 12% year-on-year for the third quarter of its financial...

Read More

Editor's Pick