Expedia, Google, Airbnb, eDreams, Hotelbeds... Empires Strike Back

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

The giants of the industry are cited this week at the Phocuswright Europe 2019 congress, an event attended by HOSTELTUR.

Accor, Airbnb, Alibaba, Amadeus, Booking, eDreams, Expedia, Facebook, Google, Homeaway, Hotelbeds, Lufthansa, TUI, TripAdvisor, Ryanair, etc.—the big brands that have built empires within or around the tourism industry know that you can't let your guard down for a moment. These giants met in Amsterdam, where the Phocuswright Europe 2019 congress took place.

"Despite their commitment to constant innovation, these empires are prone to being attacked by older creatures or even more innovative new actors," emphasizes Phocuswright.

The brands that dominate the travel industry have added content, though they have gained consumer confidence, now have to defend themselves against the push of newcomers

In fact, adds the organizing company of the congress, "no matter what size you have achieved, these big brands have yet to grow, the market demands it."

So, for dominant brands the question is "What will be your next step?" and who is waiting in the shade to try to wrest their dominance?

A market of € 286,000 million

What is at stake is a huge tourism market, with an estimated turnover of 286,000 million euros throughout Europe and a growth of 3% per year foreseen in the next four years.

Of this volume of sales, 49% already corresponds to online marketing, a percentage that will have increased to 55% in the year 2022, according to Phocuswright forecasts.

The conference that took place in Amsterdam on May 15 allowed for those in the industry to better understand the major trends and strategic movements of the giants operating in the tourism distribution and their plans for the coming years.

This article was written and published in Spanish and has been translated into English via Google Translate. Click here to read the original article.

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