Zoopla Signs Leading UK Agency to 5-Year 'Innovation Partner' Deal

February 1, 2021
Share this Post: 

British property portal Zoopla has announced that it has signed The UK's largest agency group, Connells to a landmark 5-year deal which will make Connells Zoopla's first 'innovation partner'. Not only will the deal see Connells' 600-odd branches list on the portal, but it will also see the estate agency company given early access to and input on Zoopla's pipeline of new products as well.

Commenting on the deal, Zoopla Chief Commercial Officer Andy Marshall said:

“Zoopla is uniquely positioned to support Connells Group’s ambitious plans for future growth. Our unrivalled combination of industry leading software, unparalleled data and insight from Hometrack, and the possibility of revenue diversification via our sister company, Uswitch, make Zoopla a well-rounded partner capable of supporting Connells on its next growth chapter.

“2021 will mark a new era for Zoopla as we raise the bar and set a new standard in industry innovation. Our significant investment in product and software coupled with our long-term strategic vision, which we are unveiling to our customer base now, has given Connells Group the confidence that Zoopla will be its perfect partner for the months and years to come.”

The move, which comes as part of Zoopla's 2021 vision announced to agents last week, will also see Connells work with other Zoopla Group brands including data-provider Hometrack and also be given leeway to explore "opportunities for revenue diversification via sister-company Uswitch" according to a press release.

A strong relationship with The UK's largest agency group is seen in the industry as vital for the long-term success of a property portal, especially as Connells recently became the majority shareholder in struggling fellow giant Countrywide in a deal worth £130 million. Connells has a longstanding relationship with Zoopla and was a founding member of Rightmove before selling its shares in the company in 2008. The agency group had a long and protracted legal dispute with OnTheMarket which was finally settled in March 2020.

February 1, 2021
Edmund got to know the world of portals and marketplaces working at Mitula Group (which became Lifull Connect after the buyout in 2018). He worked directly with hundreds of portals across the world in his role in the content department for three and a half years before transferring to the SEO department to understand the inner workings of listings sites. He joined Online Marketplaces as Head of Content in March 2020.

Subscribe to our mailing list to get news updates!

Enter your email address and get updates from Online Marketplaces.

Related News

Supercasa Tiles Background Portugal
New Challenger Supercasa.pt Launches in Portugal

Portuguese home hunters now have a new property portal to help them on their journey with the launch of Supercasa.pt....

Read More
Proptech Group Results Generic
PropTech Group Shows Impressive Growth in Q1 Figures

The ASX-listed property technology group The PropTech Group has released figures for Q1 of its FY22 operations. Headline figures from...

Read More
Bien Ici Paris
Bien’ici Debuts New Elixir Property Platform

French property portal Bien’ici has launched a technology platform focused on sales of new property projects. Elixir aims to provide...

Read More
Funda
Dutch Portal Funda Acquires Commercial Player RealNext

Dutch commercial property platform RealNext has been acquired by NVM in a move that will see its assets incorporated into...

Read More

Popular News