La Haus, the Mexican-Colombian portal making waves in South America, has launched the first property comparison tool in Mexico.
The tool compares 12 different criteria, including location, square footage and price, and users can use it to compare up to three properties at a time to ease their search.
La Haus developed the tool in response to research which found that seven out of 10 users lacked an option that would allow them to compare alternatives before buying, while a further eight out of 10 buyers wanted an overview of the advantages and differences of their preferred options.
The tool closely resembles Zillow's "Homes to Compare" offering which launched in March of this year.
Additionally, La Haus will use an artificial intelligence system to suggest other properties based on users' favourites.
La Haus says the tool can reduce the property search from months to weeks.
The company started offering a home renovation, selling and renting product in May to supplement its technology-driven product.
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