La Haus can "Guarantee Sales" with New Product for Property Developers

La Haus, a rising star in Colombia's property marketplace sector, has launched a new tool that it believes "guarantees" sales for property developers.

Dubbed La Haus Now, the product has the objective of triggering sales at an accelerated rate for developers looking to move new-build stock through a trusted portal.

The company, which sells primary real estate for a commission, says 19 property developers have already signed up to La Haus Now, with the goal of attracting up to 150 developers by the end of 2022.

The company has invested an undisclosed sum in the product, but says it has the capacity to "finance at least 150 units per month".

Sergio Rojas, VP of Business Development, said:

"La Haus Now is a line of business that offers financing solutions for developers and buyers. Our first solution is focused 100% on developers and is basically a sale guarantee—you have almost 100% certainty that you will be moving a minimum amount of inventory in a period of three months.

"Today this line of business represents 15% of the company's income, we want it to double by the end of the year, almost a third of the company's total income."

La Haus is also working on a product for buyers—set for a public launch within the next three months.

Online Marketplaces recently featured La Haus as one of seven proptech companies transforming the Latin American real estate market. Founded by two Stanford University students, the company operates out of its native Colombia with a supplementary business in Mexico.

In addition to La Haus Now, the company recently launched a property comparison tool in the image of Zillow's Homes to Compare tool to push its technological offering.