La Haus Confirms Previously Unannounced Series C Funding Round Worth $62M

May 26, 2023
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CEO Jerónimo Uribe has announced his Latin American proptech La Haus raised $62M in Series C funding last year.

Repeat investors Kaszek Ventures took part in the round, in addition to StepStone Group Inc, NFX, Acrew Capital, Bezos Expeditions and Next Play Capital.

In an interview published in Reuters, Uribe also outlined La Haus' plans to use the funds to expand its digital offering for new home developments on its platform.

The funding round means La Haus has raised in excess of $250M since its foundation in 2017, with Uribe saying the company is driving towards profitability by 2025.

The Colombia-based startup has already made progress with its strategy with the launch of a property comparison tool and a 'guaranteed sale' offer via La Haus Now, both introduced in August 2022.

Yet the company went through a round of layoffs last November amid challenging conditions in the Mexican market, with more than 50 roles cut as part of a restructuring exercise.

Home buying in countries like Colombia and Mexico (where La Haus mainly operates) can be difficult, with sales dragging as a result of red tape and unoptimized processes. La Haus focuses its offer on 'verified' developments that avoid unnecessary bureaucracy for buyers.

"It's hard to know who you're buying from, what the property's legal history is; if it's clean," said Uribe.

"It's a difficult environment. We're fortunate to have a runway a few years out, so we're able to focus completely on building value for our users."

La Haus is one of the biggest employers in the Latin American Proptech space. According to Linkedin, only Quinto Andar and Loft (both Brazil) employ more people, even after La Haus' redundancies late last year.

May 26, 2023
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

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