La Haus Launches Property Comparison Tool

August 15, 2022

La Haus, the Mexican-Colombian portal making waves in South America, has launched the first property comparison tool in Mexico.

The tool compares 12 different criteria, including location, square footage and price, and users can use it to compare up to three properties at a time to ease their search.

La Haus developed the tool in response to research which found that seven out of 10 users lacked an option that would allow them to compare alternatives before buying, while a further eight out of 10 buyers wanted an overview of the advantages and differences of their preferred options.

The tool closely resembles Zillow's "Homes to Compare" offering which launched in March of this year.

Additionally, La Haus will use an artificial intelligence system to suggest other properties based on users' favourites.

La Haus says the tool can reduce the property search from months to weeks.

The company started offering a home renovation, selling and renting product in May to supplement its technology-driven product.

August 15, 2022
Harvey is an accidental real estate journalist and professional copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has worked as a freelance copywriter since 2021, with a special focus on startups real estate. Harvey joined Online Marketplaces as a News Editor in 2022, writing over 2000 news stories and interviewing dozens of high profile industry leaders both in-person and as a co-host of the PPW Podcast.

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