Magicbricks has signed up two Bollywood actors as its brand ambassadors. Ayushmann Khurrana and Kriti Sanon will star in various Magicbricks' campaigns the real estate portal has planned in the future.
At a time when the brand is delivering strong revenue growth and leading the category, the on-boarding of these two popular Bollywood actors points to a stepping up of marketing investments as the brand chases aggressive traffic and market share.
“Being the category leader, Magicbricks has always been at the forefront of capturing consumers’ imagination driven by deep insights. With our scale and size we have now decided to associate ourselves with two leading actors to drive bigger consideration and preference for the brand,” said Prasun Kumar, Marketing Head, Magicbricks.
He added that both Ayushmann and Kriti have a huge fan following and that is going to help the brand penetrate newer segments.
With active property listings in excess of 1 million and by increasing its reach to 16,000 plus localities in the country, Magicbricks consolidated its position as the preferred online real estate platform for all buyers and sellers.
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