Agent-backed Portal Launches in Germany

July 21, 2022
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A new agent-backed portal has launched in Germany.

Immobilie1 is the result of a joint effort by several agents including RE/MAX, Sparkassen Immobilien and Wüstenrot Immobilien, PlanetHome Group, Dahler & Company and LBS Immobilien.

Immobilie1 is open to all professional market participants from brokers and property developers to housing associations. It has launched without the support of any venture capital, and the company launches with roughly 60,000 sales and lettings listings across cities including Berlin, Cologne, Munich, Frankfurt and Hamburg.

Immobilie1 is not supported by venture capital or large corporations, but by the users themselves.

Ralf Sorg, CEO of immobilie1 AG, said:

"The real estate industry works closely together at immobilie1.de. Everyone contributes their specific know-how to create a common marketplace with fair conditions."

The new portal not only differentiates itself by being agent backed and funded, but by focusing on property seekers—not sellers.

Sorg said: "Anyone who is looking for a property does not have to sign up for a premium membership with immobilie1 in order to inquire about the latest properties as early as possible."

Jochen Dörner, spokesperson for Wüstenrot Immobilien, said:

"We are pleased to be working together with competitors at immobilie1 in order to create added value for the industry and at the same time to offer people looking for real estate a new, real alternative."

July 21, 2022
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

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