Australian property portal, Allhomes, is celebrating two decades in Canberra, the country's capital. To mark the milestone the company has launched a campaign titled, “We get Canberra”.
Leaning on its knowledge of the local Canberra market and understanding of property seekers' needs, the campaign showcases Allhomes' 20 years of local expertise and calls out its extensive reach with 2.5 million visits a month*.
The campaign also includes a week-long competition with HIT 104.7’s morning breakfast show hosts, which will see Canberran’s knowledge of local suburbs tested with clues to win cash prizes.
Allhomes property journalists will also be offering local property tips, market insights, and trends in the new breakfast segment, ‘All things home with Allhomes’ airing Monday mornings on HIT104.7 and MIX106 throughout February and March.
In addition, radio ads will spotlight the Allhomes Promise# — the company’s initiative that guarantees if a property doesn't sell after 90 days, Allhomes will refund its advertising cost.
“We get Canberra”, developed by local creative agency, Nation, rolls out today across street furniture, light rail and buses, radio as well as digital.
Danielle Harmer, General Manager at Allhomes said, "Buying a home is one of the most important decisions you will make and we've been so privileged to help Canberrans for the last 20 years. We've seen hundreds of thousands of properties pass through Allhomes, giving us some incredible insights into our unique and vibrant market!
2020 is on track to be a great year— house prices are rebounding over the quarter and year, and clearance rates are sitting at 81 percent in January in our market. We will continue to help inspire confidence in our audiences' property decisions, supporting them through our cutting-edge technology, market insights and trusted local property news."
Grahame O’Brien, Principal, Independent I Inner North & City commented on the milestone and its long-held partnership with the property portal, "Allhomes has been an iconic Canberra brand for 20 years, always demonstrating a strong understanding of the Canberra market and prioritizing local consumer needs.
At Independent, our focus is on offering the right advice to Canberrans so they can confidently make their next property move with the highest opportunity for success.
Great partnerships are vital in business and together we have achieved market-leading results for our clients.”
Commenting on the current property market and Allhomes vision for the future, Harmer added, “It’s an exciting time to be in the Canberra property market. Auction clearance rates and house prices are showcasing buoyancy — January clearance rates saw a high of 81 percent, and house prices have increased over the quarter and the year, producing the steepest annual growth since late-2017. It points to a positive change in buyer sentiment.”
“We’ve been in Canberra since 2000 and we’re excited to keep innovating, providing results and inspiring all of life’s property decisions in our nation’s capital.”
Allhomes is part of the Domain Group and has a presence in the Australian Capital Territory, New South Wales, Victoria, Queensland, Tasmania, South Australia and Western Australia.
* — Nielsen Market Intelligence (Monthly Average January 2019- November 2019), Sessions (Australia Only), P2+, PC, Smartphone and Tablet, Text.
# — Subject to terms and conditions, a property must not be sold within 30 days after 90 days listing withdrawn. Full T’s and C’s at available here.
Edited by Gordana Davila