Alto Announces Integration with Bridge AI for Zoopla Customers

November 29, 2023
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Alto, part of the recently-renamed Houseful (formerly Zoopla Property Group) has announced a new integration with Bridge AI.

Bridge AI is an AI-powered system that completes the booking cycle from enquiry to viewing, which automatically identifies qualified applicants and schedules them for viewings via channels such as WhatsApp and email.

The service works 24/7, nurturing warm leads outside traditional office hours and weekends.

Bridge AI uses tailored questions around topics including applicants' income and pets to determine the suitability and interest of an applicant towards a particular property.

Additionally, Bridge AI can also answer applicants' questions as long as the information is available on property listings. If information isn't available, Bridge AI will prompt the agent to contact the applicant directly to provide details.

Riccardo Iannucci-Dawson, Chief Operating Officer at Alto, said:

"Without a doubt, AI provides wide-ranging opportunities for agents to drive efficiencies in their day-to-day working lives. We’re excited to partner with Bridge AI to provide a truly innovative and time-saving solution for our customers."

Laith Bani Slamh, CEO and Founder at Bridge AI, said:

"Now is the time for estate agencies to optimise AI within their operations. Bridge AI offers estate agencies the capability to manage applicant inquiries until property viewings. This allows agents to focus on viewings the next morning, eliminating the need to spend hours screening applicants or attempting to contact them.

"We take pride in our partnership with Alto, a top CRM provider in the UK, known for their dedication to delivering the finest services and partnerships to their customers. Alto's customers will now have access to the latest AI real estate technology, marking a significant advancement in the industry."

Houseful is the recently-renamed umbrella name for what was previously known as Zoopla Property Group's Property Division. Houseful refers to a suite of brands including Zoopla, Alto, Hometrack, Jupix, Mojo and PrimeLocation.

Zoopla, the UK's perennial number two portal behind Rightmove and ahead of OnTheMarket, occupies a very interesting position at the moment.

The portal posted a £6.2M loss in 2022 despite boosting revenues by 19% in the same period:

Meanwhile, the US giant CoStar Group is bidding circa $100M for rival OnTheMarket (OTM) as it looks to challenge Rightmove.

While there has been plenty of media attention around how a new-look OTM may turn the UK portal scene upside down in terms of market leadership, very little has been said about Zoopla's position—a loss-making runner-up that isn't getting a cash injection from Andy Florance's "$9Bn war-chest."

One to watch, but Zoopla's continued investment in user-friendly (and agent-friendly) technology is admirable: the majority of Online Marketplaces' coverage of Zoopla is about integrations, technology launches and portal updates.

November 29, 2023
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

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