Alto Announces Integration with Bridge AI for Zoopla Customers

November 29, 2023
Share this Post: 

Alto, part of the recently-renamed Houseful (formerly Zoopla Property Group) has announced a new integration with Bridge AI.

Bridge AI is an AI-powered system that completes the booking cycle from enquiry to viewing, which automatically identifies qualified applicants and schedules them for viewings via channels such as WhatsApp and email.

The service works 24/7, nurturing warm leads outside traditional office hours and weekends.

Bridge AI uses tailored questions around topics including applicants' income and pets to determine the suitability and interest of an applicant towards a particular property.

Additionally, Bridge AI can also answer applicants' questions as long as the information is available on property listings. If information isn't available, Bridge AI will prompt the agent to contact the applicant directly to provide details.

Riccardo Iannucci-Dawson, Chief Operating Officer at Alto, said:

"Without a doubt, AI provides wide-ranging opportunities for agents to drive efficiencies in their day-to-day working lives. We’re excited to partner with Bridge AI to provide a truly innovative and time-saving solution for our customers."

Laith Bani Slamh, CEO and Founder at Bridge AI, said:

"Now is the time for estate agencies to optimise AI within their operations. Bridge AI offers estate agencies the capability to manage applicant inquiries until property viewings. This allows agents to focus on viewings the next morning, eliminating the need to spend hours screening applicants or attempting to contact them.

"We take pride in our partnership with Alto, a top CRM provider in the UK, known for their dedication to delivering the finest services and partnerships to their customers. Alto's customers will now have access to the latest AI real estate technology, marking a significant advancement in the industry."

Houseful is the recently-renamed umbrella name for what was previously known as Zoopla Property Group's Property Division. Houseful refers to a suite of brands including Zoopla, Alto, Hometrack, Jupix, Mojo and PrimeLocation.

Zoopla, the UK's perennial number two portal behind Rightmove and ahead of OnTheMarket, occupies a very interesting position at the moment.

The portal posted a £6.2M loss in 2022 despite boosting revenues by 19% in the same period:

Meanwhile, the US giant CoStar Group is bidding circa $100M for rival OnTheMarket (OTM) as it looks to challenge Rightmove.

While there has been plenty of media attention around how a new-look OTM may turn the UK portal scene upside down in terms of market leadership, very little has been said about Zoopla's position—a loss-making runner-up that isn't getting a cash injection from Andy Florance's "$9Bn war-chest."

One to watch, but Zoopla's continued investment in user-friendly (and agent-friendly) technology is admirable: the majority of Online Marketplaces' coverage of Zoopla is about integrations, technology launches and portal updates.

November 29, 2023
Harvey is an experienced property journalist and copywriter. He has written about the property industry since 2015, starting at The Property Franchise Group in the UK, before moving to Spain to work for Spotahome. He has blogged for the private rented sector, ghostwritten for UK property experts and written case studies for franchise owners around the UK. Harvey joined Online Marketplaces as a News Editor in 2022.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Shutterstock 1932382865
$13 Billion Adevinta Takeover Deal To Go Ahead After 11th Hour Drama

The acquisition bid made by Aurelia Bidco for the Oslo-listed online marketplace operator Adevinta has finally reached the approval threshold...

Read More
Shutterstock 2245599643
Zillow Adds Individual Room Listings to Its Portal

The U.S. real estate portal Zillow has announced the addition of individual room for rent listings to its portal. The...

Read More
Blank 705 X 430 5
Immowelt's German Parent Company Rebranded to 'AVIV Germany'

The local parent company of the German real estate portal Immowelt has changed its name to 'AVIV Germany'. Immowelt is...

Read More
Untitled Design 15
REA Group Sees Strong Domestic Growth in HY1 Results

The Australian real estate marketplace operator REA Group has released its results for the first half of its 2024 financial...

Read More