Zoopla parent company Zoopla Property Group's (ZPG) property division has been rebranded as Houseful.
The newly-named Houseful is a better reflection of ZPG's evolution from a property website to a wider-reaching model, says the firm. Houseful is the owner of brands including Alto, Jupix, Calcasa, Mojo, Hometrack and Prime Location.
Zoopla's portal will operate as normal under its original name and branding.
Charlie Bryant, CEO at Houseful, said:
"We believe a more connected property market makes for better home choices, experiences, and businesses.
"The whole business is excited and energised by the opportunities unlocked by our new company name and brand, which better showcases the breadth of the solutions we are delivering into the market.
"While this is exciting news, it’s very much business as usual as our teams continue to serve our customers with the solutions they are using to run their business today."
LinkedIn has already been updated to show that Zoopla is a part of Houseful—which also has its own branding.
Zoopla says it has seen an improvement in several key performance indicators since it outsourced its customer support team in May of this year.