Zoopla FY25: Revenues Dip Slightly, with 16% Margin and Improved Profitability

Zoopla, the UK's number two real estate marketplace, has released its full-year accounts for 2025, showing steady revenues and improved profitability as its homeowner audience continued to grow.

Highlights for the year include:

• Revenues were £83.2m, down 1.1% year-on-year
• Profit of £20.7m for the year, with a margin of 16%
• Homeowners tracking their property on Zoopla grew by 39%
• Prospect Plus converted to listings at a rate of 43%
• Q1 2026 revenues up 9%

Paul Whitehead, Chief Executive Officer of Zoopla, said:

“Our strategy is working, which you can see in what we are delivering for our partners, building on the foundational work of the past 18 months. Valuation leads to estate agents grew 25% year-on-year, and our best performing product saw 43% of those leads convert into sales listings. New multi-year partnerships with home builders, estate agents and brand partners reflect our customer first approach to focus on delivering a measurable return on investment.”

"Our performance is built on a direct, trusted relationship with more than six million homeowners who engage with Zoopla long before they enter the search phase. They track their property value and demand, follow their local market and plan their next move - giving us insights into who intends to sell and when. Zoopla’s unique and proprietary homeowner data gives us an excellent foundation upon which to deliver future growth.”

At its core, Zoopla is undergoing a strategic shift away from a traditional advertising portal and marketplace to a data-driven homeowner platform. "Homeowners are a fundamentally more valuable audience than anonymous browsers," Zoopla said in its release, and the company says it will continue to launch products providing deeper insights to users considering a change of property.

Homeowners tracking the value of their property on Zoopla grew by 39% for the year, while Prospect Plus— Zoopla's product connecting high-intent homeowners directly with estate agents— converted 43% of its prospects into listings in 2025.

Meanwhile, new homes buyer leads grew 19% year-on-year (ending Q1 2026), while Zoopla commented that "housebuilders currently allocate just 10% of their marketing budgets to online platforms, versus more than 70% for estate agents," making new homes a compelling market for the portal.

Whitehead added that the company has the continued support of Silver Lake, with the owners greenlighting this year's acquisition of newhomesforsale.co.uk and backing the portal's shift towards educating a homeowner audience with better products and data.