Product and Services Roundup: Immobiliare, 77Pillar, Zoopla

This week's product and services roundup features a new real estate marketplace in India...

Asia: 77Pillar launches in India

A new, free-to-list real estate marketplace has launched in India.

According to a report by Realty+, 77Pillar operates in over 15 major cities in India, offering a digital interface for developers, owners, and agents to showcase inventory, access qualified leads, and monitor demand trends in real time. The platform also offers virtual walkthroughs, availability tracking, detailed property insights, and market-level intelligence.

The portal—which already features listings for commercial real estate, farm houses and houses for sale and rent—eliminates traditional brokerage and listing fees to accelerate transactions for stakeholders.

Deepak Chhabra, Founder at 77Pillar, said:

“77Pillar has been built to simplify and professionalise real estate transactions in India. Our zero-broking, free-listing model empowers stakeholders with direct market access, visibility, and actionable data. We aim to be a long-term digital infrastructure partner for the real estate ecosystem, supporting growth across urban centres and emerging corridors.

"Having spent over two decades in India’s ever-evolving real estate landscape, I saw a critical gap in how real estate is marketed and accessed digitally. With 77Pillar.com, we are not just building a portal—we are building trust, visibility, and value for every stakeholder. Whether you’re a homeowner looking to sell, a buyer searching for your dream home, or a real estate agent aiming to grow your business—77Pillar is designed for your success.

"Our legacy is grounded in real market experience, and our mission is powered by technology and transparency. Choose 77Pillar—because your property deserves to be seen."

Europe: Immobiliare Labs partners with Google for geolocation pilot

A blog on Google's website has revealed that the Italian real estate portal Immobiliare saw a 20% increase in successful geolocation flows, thanks to a new geolocation HTML element piloted via Immobiliare Labs.

Google commented that the new element ensures geolocation requests are driven by the user, instead of prompting them with a pop-up.

Currently, geolocation flows rely on the Geolocation API, which triggers permission prompts that can interrupt users if fired out of context or even on page load. Crucially, reliance on these imperative prompts is becoming less viable due to browser interventions.

Standard prompts often lack context. If a prompt appears unexpectedly, users may block it reflexively or accidentally, unaware that this decision creates a permanent block that is difficult to reverse. This context gap—rather than the feature itself—is a primary driver of high denial rates.

This [gelocation] element represents a major shift in how sites request user location data—moving away from script-triggered permission prompts toward a declarative, user-action-oriented experience.

Zoom reported a 46.9% decrease in camera or microphone capture errors by using the element to guide users through recovery. Immobiliare.it saw a 20% increase in successful geolocation flows. ZapImóveis observed a 54.4% success rate in users recovering from a "previously blocked" state when presented with the element.

Immobiliare Labs commented that the geolocation pilot is important because it improves privacy and transparency for users.

United Kingdom: Zoopla agrees fresh terms with Connells Group and Taylor Wimpey

Zoopla has signed two valuable agreements at the start of the new year.

Firstly, Connells Group has signed a five-year agreement that will see each of its 1250+ high street branches continue to list with Zoopla until at least 2031, attributing increased lead quality across the Group, thanks to Zoopla's investments in homeowners and product innovation.

Richard Twigg, Chief Finance and Commercial Officer at Connells Group, said Zoopla "provides us with high quality leads of buyers, sellers and renters and its highly effective valuation leads are market leading."

Secondly, Zoopla has signed a deal with Taylor Wimpey after Zoopla delivered a 35% increase in new homebuyer leads for the British housebuilder in H2 2025.

Stephen Parker, Head of Digital at Taylor Wimpey, said:

"Zoopla is a valued partner and key pillar in our marketing strategy for 2026, with a sector-leading percentage of leads delivered by the property website converting into reservations. This, combined with the quality and quantity of their new home buyer leads drives a strong return on investment. This has been enhanced by improvements across their site and consumer experience, which makes new homes more visible to consumers. New innovations around buyer affordability and new homes selling schemes will open up additional sources of quality buyer leads for our developments."