AVIV Group's Israeli Marketplace Yad2 Reportedly up for $1Bn Sale

KKR has launched a formal sale process for its ownership stake in Israeli classifieds platform Yad2, with a target valuation of $1 billion, according to a report by the Israeli outlet Calcalist.

Investment banks Barclays and Citi are leading the mandate, with prospective buyers including CVC, Apax and Fortissimo all namechecked as interested parties, but only at a valuation between $600–700 million.

KKR assumed control of Yad2 in March 2025, following the separation of Axel Springer’s digital and print assets.

Yad2 generates annual EBITDA of $40–50 million, implying a 20x multiple at the proposed valuation. The site operates as a horizontal marketplace focused on real estate, automotive listings, and second-hand goods.

Yad2 is led by Tommy Schoenfeld, a former Lehman Brothers executive and ex-Groupon CEO. Under his tenure, the business has posted sustained double-digit revenue growth.

It is one of several marketplace assets backed by the AVIV Group, which includes the French real estate specialist SeLoger, Germany's Immowelt, and Immoweb in Belgium.

AVIV Group has undergone two significant C-suite changes this year, with a new CEO ( Vladimir Pravdivy) and COO (Ovidiu Solomonov) appointed in February and March 2025, respectively. The Group's website reports annual revenues in excess of €500 million.