Yad2 Sale Reportedly Nears Completion with Valuation of $1.23 Billion

The sale of Israel’s leading online classifieds platform Yad2 is approaching its final stage, with ownership expected to change hands by early 2026. According to local publication Calcalist, four major global investment funds: Blackstone, Francisco Partners, Apax, and Warburg Pincus, remain in the running to acquire the company

Yad2 is reportedly valued at up to NIS 4 billion ($1.23 billion) with the sales process being managed by Barclays and Citi on behalf of Yad2’s owner, the private investment firm KKR.

Documents obtained by Calcalist reveal that Yad2 has sustained 17% compound annual growth in recent years, with 2025 revenues projected at €83 million and adjusted EBITDA of €37 million. Revenue is expected to climb to €93.7 million in 2026, driven by rising ad sales, traffic, and conversion rates. The company’s real estate vertical accounts for 56% of revenue, followed by automotive (27%) and job listings (15%).

Founded in 1998 and headquartered in Tel Aviv, Yad2 attracts about 4 million unique visitors per month and generates 230 million annual visits. Despite a largely free user base, its monetization through premium listings, market data, and new advertising tools has delivered strong profitability with an EBITDA margin of 48%.

KKR became Yad2’s sole owner earlier this year following a split from Axel Springer, which acquired the platform in 2014 for NIS 806 million. The company’s enhanced valuation reflects new data monetization initiatives, the acquisition of the job site Drushim IL, and a growing suite of B2B services.

Among the leading bidders, Blackstone, co-owner of global classifieds group Adevinta, is seen as the frontrunner. Apax Partners, with investments in Trade Me, Idealista, and Baltic Classifieds Group, is also competing through its London office and Apax Israel.