Belle Property, a real estate group stationed in Sydney, is looking outside its local market to grow its practice in the 2020 fiscal year— it's sight set o Victoria and Queensland as the key areas for its expansion.
Belle Property Head of Sales and Business Development Nick Boyd said following the group’s merger with Victorian agency hockingstuart in April, Belle was focused on building out a niche in the luxury property market in the southern state.
“Our aim is to grow and develop hockingstuart with key strategies around positioning agents in the top-tier-priced properties within each respective area,” Boyd said.
“Having already begun this strategy, we are seeing the added benefit of increased referrals throughout the network, which is proof of the strength and growth of our network for the future.”
Boyd said the group would focus on recruitment as it continued to build its Victorian arm, while expansion into key Queensland markets including the Gold Coast and Cairns was also on the cards.
“Over the last year, the Gold Coast has been an interesting marketplace to watch; historically driven by tourism, the market has fluctuated significantly, but in more recent times, our data has shown stabilization, so our expansion through this region makes a lot of sense to us with the right people at the helm,” he said.
Read more here
Join us November 12-15 for the Property Portal Watch Conference Madrid 2019.