New Downsizingcomau Report Reveals Elderly Consumer Trends

November 24, 2020
Share this Post: 

The report has shed light on what those over 50 are looking for in housing in Australia

Numerous studies have been conducted around the world in order to predict and explain the erratic consumer behavior since the beginning of the pandemic.

Downsizing.com.au and OverSixty.com.au have just released the results of one such study where the 50’s+ property portal and news and lifestyle site surveyed around 1,800 consumers, matched it with other data sources, and reported the findings.

The report found that the pandemic has forced people to rethink their living situations, something that has been found in markets around the world where similar surveys were conducted throughout the year.

When it comes to downsizing, those over 50 who are looking to downsize are wanting more personal space, away from the public in some cases, with their own parking in order to avoid public transit.

Online house-hunting has also grown among those over 50, as the pandemic is teaching them new avenues to finding a home they wouldn’t have originally thought of.

Other highlights include, that when it comes to Australians over 50:

  • One out of three people are more likely to downsize because of Covid.
  • 54% believe two-to-more bedrooms are essential
  • 38% want to be closer to public transportation (down by 45%, pre-Covid)
  • For those moving because of Covid, 20% are doing so to get away from crowded regions

Downsizing.com.au co-CEO Amanda Graham said:

“We can see in this survey how COVID-19 has accelerated many over 50s housing trends already underway, including a desire for independent living and greater space and transport autonomy.

“During COVID-19, we have also really seen a very strong structural shift to consumer  search activity on digital channels.”

Read more

REA Group Reports 'Impressive" Growth
For Homely, It's More Than Real Estate
Canberra's Zango Partners With Snug
1 2 3 163
November 24, 2020
Victoria has been writing about property portals and marketplace sites for Online Marketplaces for over 3 years. She is also our resident artist and is responsible for all of the infographic content on the site.

Subscribe to our mailing list to get the famous, free Friday newsletter!

News and analysis to help build better online marketplace businesses, in your inbox, every Friday

Related News

Nils K
Ringier's Nils Körber on ArtificiaI Intelligence, Training the Machine, and Talking about Problems

"What would you do with one million interns?" The award for the best question at the PropTech and Portal Watch...

Read More
Untitled Design 13
As OnTheMarket Hits 15,000 Advertisers, Zoopla Fights Back with Big Agency Deal

The British property portal Zoopla has announced a new long-term listings deal with Dexters, one of London's top agencies with...

Read More
Untitled Design 12
LeBonCoin Suffers Data Leak and Boliga Comes Under Cyber Attack on Same Weekend

LeBonCoin, the leading French horizontal marketplace owned by Adevinta, has acknowledged that some of its users' personal information was exposed...

Read More
Number 2S Challenging Hero Image 2
Analysis: Can Zoopla, Realtor.com and Domain See Off Challengers and Close the Gap to Market Leaders?

Well-funded challenger portals have been generating a lot of headlines in the industry recently. CoStar has been explicit about its...

Read More

Editor's Pick