The official community of real estate professionals in Australia, REIA, has announced a new sponsorship agreement with Australia’s top real estate platform, realestate.com.au. With this agreement, realestate.com.au, the flagship portal by REA Group, will sponsor the REIA National Awards for Excellence 2021 and REIA’s first-ever Strategic Policy Forum.
This marks a unique opportunity for both real estate entities, explains REIA President, Adrian Kelly. The agreement will help elevate both brands, working off of each other’s strengths.
“REIA is the leading body for Australian property and has been instrumental in lobbying governments for policies to protect consumers and agents alike. This includes the 2019 Federal Election negative gearing campaign which had an outreach of 10 million to Australian property customers, ensuring that commissioned real estate agents were included in the scope of JobKeeper and securing State-based exemptions for automatic cross-border occupational licensing for real estate agents.
“Working with real estate portals who are an important part of how our agencies reach property buyers and tenants is critical as we enter a new age of data-driven customer experience.”
Likewise, REA Group CEO, Owen Wilson, agreed on how opportunistic the sponsorship is for the group to create an even stronger relationship with residential real estate professionals in Australia.
“Fostering strong industry partnerships and working alongside our customers is pivotal to REA’s strategic direction and long-term success. Our team is looking forward to celebrating the real estate industry’s success and outstanding achievements as the presenting partner for the REIA National Awards for Excellence 2021.
“In addition, we are committed to working closely with the REIA to help support excellence in real estate industry standards and policy leadership through initiatives such as the upcoming Strategic Policy Forum.”
Earlier this year, REIA entered a partnership with Homely, setting up both property portals, homely.com.au and reiwa.com, as direct competitors with realestate.com.au. With realestate.com.au’s sponsorship at this year’s REIA National Awards for Excellence 2021, the fight for the top of the Australian market takes a new turn.