REA Group Scores Win as It Signs Ray White Group to Data Partnership

Australia's largest franchise group, Ray White, has become the first major agency group to plug directly into REA Group’s new market intelligence products, with the pair unveiling a wide-ranging data and Pro subscription partnership.

The agreement gives Ray White’s 550-plus Australian offices full access to realestate.com.au’s expanded performance data and that of PropTrack, REA's 'property logbook' style data intelligence product.

According to a press release, the partnership marks the first time an agency network has been able to benchmark market share and conversion trends nationally using REA’s latest intelligence stack.

Ray White Chief Systems Officer Jason Alford said the group’s investment in proprietary technology made it the obvious launch partner for REA’s upgraded data suite.

"Ray White has invested heavily in building technology platforms that other networks simply don't have. Our OneSystem, plus NurtureCloud and Pulse suite, are specifically designed to absorb, analyse and activate comprehensive property data at scale,”

"We’re confident that this partnership will support our ambition to generate more leads, assist with getting in front of more vendors as they consider bringing their properties to market, and help our agents win more listings.”

The partnership also extends to a network-wide Pro subscription, giving Ray White offices access to REA’s most advanced agent tools, including its CMA and Lead Insights solutions. REA Group’s Tim Bradley said Ray White’s systems were mature enough to fully exploit REA’s data scale.

"A record 13 million people visited realestate.com.au in October. The scale and quality of our deeply engaged audience, and the fact that we have more listings than anywhere else, ensures realestate.com.au has the most comprehensive view of the Australian property market, and our market insights are unmatched."

REA says its intelligence products will continue to evolve through 2026, with an AI-enhanced reporting experience planned inside the Ignite platform.